Reputation Today

An article published recently caught my eye. It spoke of how the government was considering taking on board a leading public relations firm from UK to grow tourist inflow into India. The firm, it was said, will also be entrusted with the task of conveying the correct information to sustain the perception of a safe India in the mind of Britishers who chose to travel.

It then struck me. The government indeed, has seen value in warming up to a Public Relations firm. The need to build a bridge in between, transmit targeted information to reflect the right spirit, have finally been felt by public functionaries. And the scope of PR in the government arena has unfolded as ...