PR Moment

In the early 90s’ as the Indian economy opened up, the Adfactors leadership came to an important realisation. That if they were to keep pace with the rising institutionalisation of the financial markets in India, the communication tools for their clients would have to evolve beyond their current offerings of financial advertising.

Therefore, born out of the need to respond to the new market challenges, Adfactors PR was launched in 1997. This year, the firm turned 20.

Says Madan Bahal, co-founder and managing director, Adfactors PR says, “On one hand, we had to evolve our offering, on the other hand we had the example of PR success stories with firms such as Clea, Perfect Relations, Genesis and Sampark PR. This inspired ...

Exchange4Media

Genesis Burson-Marsteller, a public relations and public affairs consultancy, has bagged the public relations mandate for the global content company, ZEE Entertainment. From a consumer outreach programme perspective, Genesis Burson-Marsteller will work to position ZEE as the entertainment destination and the powerhouse of creativity by following a strategic and customised communications approach across its various brands. While the Mumbai office of the consultancy will be spearheading the relationship, the expanse of work will spread across India, including key tier-I and tier-II markets. Handling the diverse bouquet of channels across movies and general entertainment in multiple languages like English, Hindi, Marathi, Bangla, the team from Genesis Burson-Marsteller will work closely with the team at ZEE Entertainment to ensure seamless ...