Industry
Dentsu launches CLab for celebrity endorsement and sports marketingedit
New Delhi: Advertising firm Dentsu Aegis Network on Wednesday announced the launch of celebrity endorsement and sports marketing agency CLab. It will be headed by Haresh Nayak, managing director, Posterscope Group, Dentsu’s out of home arm.
The 12-member strong entity will deliver solutions that range from brand endorsements, integrations, property and content creation to digital associations and sports marketing offerings including in-stadia branding, image rights, associations, activations, live events and appearances.
Headquartered in Mumbai, CLab will also operate in Delhi and Bengaluru.
“Today several of our clients invest huge amounts of money to establish their brand image with the help of celebrity endorsers. This is often done on gut feel. We hope to bring a data based, scientific approach ...
About Praxis 2017: The Beauty of Communications – Integration of Content, Creativity and Communityedit
PRAXIS has come a long way since its inception in 2012 and this week all roads and flight routes lead to Jaipur. At the 6th edition we will have a dozen international speakers flying all the way from as many cities, from as far as Chicago, St Louis, Seattle, New York, Paris, London, Madrid, Dubai, Hong Kong, Shanghai and Beijing. We also have special addresses by Indian stalwarts from Coimbatore, Mumbai and Bangalore.
A unique feature about PRAXIS is the passion of not repeating venues, speakers and the live act. This is not easy but we have figured it is not impossible either. So, you will never see a corporate communications or consulting professional a second time on ...
The PRactice
Is reputation loss due to data loss a CEO’s biggest PR nightmare?edit
Zomato, Verizon, HBO, Yahoo; just some of the brands in the news for data breaches in recent years.
Yours may have been one of the 500 million tweets sent everyday or perhaps you logged on to a fitness app, used your bank app for a payment or checked on one of those irresistible, “ Which Bollywood celeb you would marry’, quizzes on Facebook.
With apologies to Sting, “Wherever you go, whatever you do,” data is watching you. We leave bits and bytes of our life on the internet leaving us vulnerable to data misuse. Which is why companies, especially data heavy companies, face the huge challenge of keeping our trust as they handle our most sensitive and ...
Reputation Today 100 Most Important Professionals – 2017edit
in Indian Public Relations and Corporate Communications Sr No. Name Organisation 1 Ajay Jasra IndiGo 2 Aman Gupta SPAG Asia 3 Ameer Ismail Golinopinion 4 Amit Misra MSLGROUP 5 Amit Narayan Edelman 6 Amrit Ahuja 2020 MSL 7 Anand Subramanian Ola 8 Archana Jain PR Pundit 9 Arun Arora Cairn India 10 Aseem Sood Impact 11 Ashwani Singla Astrum 12 Atul Ahluwalia First Partners 13 Bela Rajan Ketchum Sampark 14 Bobby Kewalramani Perfect Relations 15 Chetan Mahajan H+K Strategies 16 Debasis Ray Tata Trusts 17 Deepa Dey GSK Consumer Healthcare 18 Dhrubajyoti Gayan Candour 19 Dilip Cherian Perfect Relations 20 Dilip Yadav First Partners 21 Dimple Kapur Piramal 22 Dr. ...