Competition
Concept PR Bags Fulcrum Awardedit
Marking yet another feather in its cap, Concept PR has bagged the prestigious Fulcrum Award 2017 as its executive director B N Kumar has been felicitated as PR consultant of the year for the agency’s social communication campaign.
Fulcrum organizers commented: With over four decades of experience as a media professional, BN Kumar, Executive Director Concept PR, has pioneered social communication as an effective tool to talk about issues of social concern from conserving water to self-defence for women and from educating the girl child to environment protection.
Fulcrum Awards jury members Nandini Chatterjee – Executive Director and chief Communication officer PwC India – and Mukund Mudras – Founder Heckyl Technologies presented the award to Kumar.
“Coming as ...
HP Reports ‘Diversity Challenge’ Results, Edelman Falls Short On Minority Representationedit
The report tracks how HP’s five marketing agencies measured against their 12-month targets to increase the number of women and US minorities working on the business.
NEW YORK — One year after HP CMO Antonio Lucio (pictured) directed the company’s marketing agencies to take steps to improve diversity, the company has published the results from those efforts.
The report published today tracks how HP’s five marketing agencies measured against their 12-month targets to increase the number of women and US minorities, not only on account teams, but also within creative and account leadership. Because HP consolidated its PR work with Edelman shortly after issuing the directive last year, Edelman is the only PR agency featured in the report that also ...
Industry
Faber Castell assigns PR mandate to PG Communicationedit
Stationery brand Faber-Castell has recently assigned its PR mandate for India to PG Communication. The agency has been tasked with providing strategic communications services to strengthen the Faber Castell brand in the country.