Hindu Business Line

In a world going digital, Ashish Bhasin, chief of Dentsu Aegis Network, is almost an anomaly when he’s at home. Each morning, he’s up with the lark, pacing about till the newspapers arrive. Then, he ploughs through three or four dailies “from cover to cover”. “I’m one of the few people keeping newspaper readership going,” he laughs.

Move from home to office and it’s a very different scenario. Bhasin has up-ended decades of advertising rankings and turned Dentsu Aegis Network (DAN) into India’s second-largest agency overtaking IPG by building enormous online muscle.

DAN will close 2017 with billings of approximately ₹6,000 crore, he says, and digital will contribute a sizeable chunk.

“Some ...