TOI PANAJI: Goa Tourism’s campaign ‘Tourism by Tourists’ recently won the Asia-PacificSabre In2 award which attracts close to 5,000 entries globally each year for best use of global social networking platforms.

The campaign projected Goa as a perfect tourist destination through an interesting digital campaign. Tourism Minister Dilip Parulekar congratulated team Adfactors PR for the efforts made to help Goa gain recognition nationally and internationally through platforms like digital media which is vitally important to showcase the best of Goa’s facets and other attractions in the state. The campaign was driven to showcase the best of Goa’s locales and partner with Goa’s finest brand ambassadors: The Tourists. It was driven exclusively with the intention to raise credibility of travelling ...