Competition
Pepsico Shifts India PR Mandate To Edelman And Six Degreesedit
NEW DELHI — Pepsico has shifted its lucrative Indian PR account, selecting Edelman and Cohn & Wolfe Six Degrees following a competitive review that dislodged 10-year incumbent Genesis Burson-Marsteller.
A number of firms are understood to have vied for the business during the pitch, which followed the arrival of Pepsico communications VP Poonam Kaul in 2015.
Kaul confirmed that Edelman would handle brand communications, while Six Degrees will oversee corporate after the overall assignment — estimated at upwards of 1 crore rupees — was pitched as two briefs.