Competition
Edelman hires new regional EVCedit
Edelman has appointed Rupen Desai as the PR agency’s executive vice chairman for Asia-Pacific, Middle East and Africa. Desai was previously APAC regional president for Lowe + Partners. He spent 20 years at the agency, five as regional president, before making a surprise exit in September 2015. His career at Lowe, now MullenLowe, spanned Mumbai, Dubai, Beirut, London, Bangkok and Singapore. During his regional leadership, Desai is credited with overseeing Lowe’s development into a leading creative network. “I have been fascinated with Edelman’s unique perspective on brands with an earned core,” he said. “I am excited to be part of the journey where we build and partner brands that are social at heart, earned centric and ...
The PRactice
The Inspirational Issueedit
VIVEK RANA
CEO
The PRactice
A book that inspired me immensely is John Berger’s “Ways of Seeing”.
It is one of the most stimulating and influential books on art in any language, where Berger talks about how ‘Seeing comes before Words’, just like how a child looks and recognizes before it can speak. He also says, ‘…there is also another sense in which seeing comes before words. It is seeing which establishes our place in the surrounding world; we explain that world with words, but words can never undo the fact that we are surrounded by it. The relation between what we see and what we know is never settled. Its constantly evolving.’
I found ...