Competition
From Snapdeal-Aamir Khan, Baba Ramdev to Cyrus Mistry, here is the definitive list of newsmakers of 2016edit
From Pan Bahar, SnapDeal, Aamir Khan and Baba Ramdev to Cyrus Mistry, 2016 has been a melting pot of headlines for the Indian corporate, media and advertising world. BrandWagon presents a flashback of those that stood out
Dentsu Aegis Network led the spate of mergers in the media agency space by acquiring PR firm Perfect Relations Group, experiential design studio Fractal and creative marketing agency Happy Creative Services which joined the global mcgarrybowen network of agencies and was rebranded as Happy mcgarrybowen. This marks the first mcgarrybowen agency in India as it expands its footprint in Asia.
“Someone Just Has To Say You Can’t Do It & My God, I Just Have To Do It”edit
Sometimes you know you have to do what you have to do and I always did what I wanted to do says the fiery Prema Sagar, one of Asia’s most influential public relations personalities.
Sagar launched a public relations company in India in 1992 at a time when none in the country knew about the industry and no one dared to enter this unexplored territory.
In those years money was never a priority, says Sagar who started Genesis out of a basement. “The economy had just opened up and I think we were at the right time and the right place.”
Little did Sagar know what she started would only grow so big that a global PR firm ...