| Category | Stories |
|---|---|
| Competition | 16 |
| Industry | 5 |
| The PRactice | 2 |
Competition
CBI launches corruption probes against Manish Sisodia, Satyendar Jainedit
NEW DELHI: The CBI started separate probes on Wednesday into allegations of corruption against Delhi deputy CM Manish Sisodia and his colleague, health minister Satyendar Jain, a move which can only aggravate the intense hostility between Aam Aadmi Party (AAP) and the Centre.
CBI’s preliminary enquiry against Sisodia, arguably Kejriwal’s most trusted associate, concerns alleged irregularities in a contract to private firm Perfect Relations for a social media campaign, `Talk to AK’. Conceived along the lines of PM’s `Mann Ki Baat’, it aimed at enabling Kejriwal interact with people through social media.
Sources in CBI alleged that Perfect Relations made Rs 1.5 crore payment on behalf of the government in ad half of the government ...
Publicis Worldwide to pull out of Abby awards at Goafestedit
A strong performer at the festival, the decision is the result of the new Publicis Communications structure.
Yet another long time participant in the Abby awards has apparently fallen by the wayside, with Publicis Worldwide opting out of the festival this year. Speaking to Brand Equity, Saurabh Varma the newly appointed CEO of Publicis Communications and CEO, Leo Burnett South Asia said, “Yes, we won’t be participating and the reasons are the same: we’d like to focus more on the big large international shows. Both Bobby (Pawar, CCO, Publicis Worldwide India) and I are aligned on that decision.”
Pulling Publicis Worldwide out of the award show can be seen as one of the first impacts of the new ...
When Should A Startup Begin Its Public Relations Journeyedit
Constant flow of information, multiple formats of media, thousands of startups mushrooming in a short span of time—in this dizzy environment, startups need the right communication to help them catch eyeballs and stand apart. With reports stating that 40% of startups are shutting shop and not many others reaching the heights of success, one area that bears scrutiny is the lack of communication. If a company isn’t known for what it does, all its efforts are in vain.
While it is known and accepted that a well-established company investing in a sustained public relations (PR) effort bears fruits in terms of high value and ROI, investing in PR for a startup becomes even more essential. The ...
Arpana Kumar Ahuja moves on from PR Pundit after innings of 15 yearsedit
After a decade and a half at PR Pundit, Arpana Kumar Ahuja, is moving on. Ahuja, who ends her innings at PR Pundit as chief growth officer, is a PR ndustry veteran of over 20 years. She started her career with ‘Good Relations India’ in 1994. She was also part of the ‘India Management Team’ at ‘Britannica India’ and director communication, incharge of internal and external communication and branding. At Britannica she helped launch the ‘South Asia Student’s Britannica’, the first product of the only other English language editorial office, outside of UK.
Ahuja also led the Coca Cola India PR mandate at Clea PR in 1997, close on the heels of Coca Cola’s re-entry into the Indian market after ...
ITW Playworx wins PR mandate for Viega Indiaedit
Viega, a German MNC and global leader in plumbing, drainage, and flushing technology operating in India,has appointed ITW Playworx, an Entertainment, Media and Communications arm of ITW Consulting, as their PR agency. The agency won the account following a multi-agency pitch. ITW Playworx will be responsible for building the brand’s outreach in India, and will help it grow its market share in the niche plumbing, drainage, and flushing systems category.
20:20 MSL wins PR mandate for Keventers in Bengaluruedit
Keventers, a prominent dairy industry player known for its milkshakes and retro appeal, has awarded its PR mandate to 20:20 MSL. Keventers has been rapidly expanding its base in India and abroad. Just recently, it opened its first outlet in south India, in Bengaluru.
Keventers milkshakes are known for their unique taste, along with the innovative flavors they churn out from time to time. That, along with the original milkman’s bottle used to serve the milk shakes, leaves a lasting impression on the consumer’s mind. Acquired by the Dalmiya Group in 1940, Keventers is spearheaded by Sohrab Sitaram, a recognized name in the hospitality industry.
CBI Guns for the ‘Big Fish’, Reaches Manish Sisodia’s Doorstepedit
Since 2014, a number of AAP MLAs have gone behind bars.
The issue dates back to July 2016 when the Delhi government wanted to launch a “massive” social media campaign across Google, Facebook and YouTube. It was centered on Delhi Chief Minister Arvind Kejriwal and was to be called ‘Talk to AK’. The plan was to reach out to maximum number of people across the country.
What caught the eye of the Deputy Secretary, Vigilance was the fact that this tender was awarded straight away to one company, Perfect Relations, without going through the process of a tender.
CBI sources say, Perfect Relations, a public relations firm, quoted a price of Rs 1.05 crore plus taxes. The Principal ...
Walmart India appoints Fortuna PR as communications advisoredit
Walmart India, wholly owned subsidiary of Walmart Stores Inc., has appointed Fortuna Public Relations as its PR firm. Confirming the appointment, Rajneesh Kumar, senior vice-president and head of corporate affairs, Walmart India, said, “We have appointed Fortuna PR as our new communications advisor. We look forward to an engaging and rewarding relationship to achieve Walmart India’s communication objectives.” Harsh Wardhan, managing partner, Fortuna Public Relations, said, “We are excited to be a part of Walmart India’s growth journey. We seek to add value to Walmart India’s communications strategy through insightful content and sustained engagements.”
This is Walmart’s second PR agency hire in the last two years. In 2015, it hired Perfect Relations in place of a global communications ...
Asia-Pacific News In Briefedit
SINGAPORE—Edelman has hired Rupen Desai as executive vice chairman, Asia Pacific, Middle East & Africa. Desai, the former Asia Pacific regional president for Lowe + Partners, is charged with leading Edelman’s efforts to deliver higher-end strategic and creative-led brand work across the region. Desai has worked across Mumbai, Dubai, Beirut, London, Bangkok and Singapore and led the global teams on Unilever’s “Dirt is good” detergent campaigns.
GURGAON—SpiceJet has appointed former journalist Tushar Srivastava as head corporate communications. Srivastava has spent eight years covering the aviation sector, and has worked for the Hindustan Times, the Indian Express, the India Today Group, The Asian Age and The Statesman.
Coca-Cola’s China media moves from Publicis to DANedit
Dentsu Aegis Network China has scored a major account win as Coca-Cola’s media agency of record after a pitch that was called in October.
Effective from 1 April, the group will drive all media planning and buying for the client’s 13 brands across China. The incumbent media agency was Starcom, which last retained the account in a 2011 pitch. Starcom has been Coca-Cola’s agency in China since 2003.
Coca-Cola’s media planning and buying business in China is valued at more than 1 billion RMB (US$144 million at today’s rate), according to sources.
To support the new business, a dedicated in-house team dubbed the Dentsu Coca-Cola Community (DCCC) has been created, but the network declined to disclose the agencies within ...
Panera Bread Cleans Up Its Actedit
Panera works with Anomaly as its main creative agency and social media lead; Willoughby on in-store materials; Maxus on media; and Sloane and Weber Shandwick on public relations.
Weekend Wrap: 6 January 2017edit
Shop CJ appoints MSLGroup, Team Pumpkin Shop CJ has appointed MSLGroup to handle its public relations and media communications mandate and Team Pumpkin its digital marketing mandate. Both the appointments were made following multi-agency pitches. Shop CJ is 24×7 home shopping channel.
Read more at: http://www.campaignindia.in/article/weekend-wrap-6-january-2017/432798
Taproot Dentsu starts operations in Delhiedit
Taproot Dentsu has expanded its footprint. Based only in Mumbai since its inception in 2009, it has now formally commenced operations in Gurgaon.
Taproot Dentsu’s business model has been about leading from the front, which means that the senior most people from the agency engage with clients at all times. Hiring strong strategic talent to spearhead insightful and business-driving work has also been an important priority. All of this has made a difference to the creative quality and effectiveness of the work. The decision to expand to Delhi has therefore been taken, after making sure that the same model can be replicated there.
Further, being part of the Dentsu Aegis Network in India, Taproot Dentsu has access to ...
Samsung India hires Adfactors PR in place of Weber Shandwick for PRedit
Samsung India, one of the largest consumer electronics and mobile brands in India, has hired Adfactors PR to handle its PR mandate for one year. Adfactors PR, which will handle the entire Samsung portfolio of products nation wide, replaces Weber Shandwick as the PR firm for the consumer giant.
Sources told PRmoment India that Weber had received a notice for discontinuing its contract with Samsung last month. While, both Adfactors PR and Edelman India were in the top two shortlist, it was Adfactors that won the mandate.
Guest Column: The lines between advertising and editorial will blur in 2017: Ashish Jalan, Concept Public Relations – See more at: http://www.exchange4media.com/print/guest-columnthe-lines-between-advertising-and-editorial-will-blur-in-2017ashish-jalan-concept-public-relationsedit
Ashish Jalan, Director and CEO, Concept Public Relations on the changing face of paid media, the importance of integration and genuine voices becoming the cynosure for delivering results in the coming year.
It was 110 years ago, in 1906, when the world set their eyes on the first ever Press Release after a train accident killed 50 people in New Jersey. Years later, in 1994, Yahoo and Altavista were accessed by people who had internet access, becoming platforms of transmitting news. Then came Facebook in 2004 which made the world a really small place, connecting one and all, apprising everyone about what’s happening around the world. Technology has changed the manner of communication and creating awareness. Today, ‘wire ...
Dentsu Aegis to close 2016 with billing of Rs4,500 croreedit
With an approximate billing of Rs4,500 crore for the year 2016, big ticket account wins and a slew of acquisitions in digital, creative and public relations segments, Dentsu Aegis Network is on a roll. And Ashish Bhasin, chairman and chief executive, Dentsu Aegis Network (DAN) South Asia is upbeat about his ambitious target of dethroning the Interpublic Group of Companies (IPG) from the number two spot by 2017.
“We are definitely meeting the target well before time. In the last three years, we have been the fastest growing group in the country with our growth rate being three times higher than the market,” said Bhasin who took over the operations of Dentsu India in June last year.
...Industry
GLOBAL ESSAY CAMPAIGN ON DEMONETISATIONedit
The PRCI, the premier organisation of PR, advertising, media and HR professionals and academicians, in association with the Mumbai Press Club, has embarked on the project as a prelude to its 11th Global Communication Conclave to be held at Bengaluru on March 3-5 on the theme of disruption.
“All communications professionals such as journalists, PR, advertising, HR professionals and academicians connected with mass communication institutes are welcome to join the drive. The essays will be carried in a compendium, powered by Concept ...
Here’s How Facebook Has Reduced the Need to Pay PRedit
Facebook has reduced the positive impact of PR and is challenging whether PR is “irreplaceable” or “incomparable” anymore.
Nissan India Ropes in Abhishek Mahapatra as Head of Communication & CSRedit
Nissan Motor India has appointed Abhishek Mahapatra as Head of Communications & CSR, effective immediately.
Mahapatra will be based in company’s Gurgaon office and will report to Guillaume Sicard, President, Nissan India. Prior to joining Nissan, he was the Head of communications at Uber India.
At Nissan, he will be leading all of its communications in India, including product, corporate and plant communications, and CSR activities as well.
7 Killer B2B PR Trends That Will Ring In New Opportunities for 2017edit
The Biggest B2B PR Trends That You Won’t Want to Miss
Influencer Marketing Evolves Measurement Grows in Importance Contributor Articles Grow in Prevalence Earned, Owned, Social, and Paid Media Will Grow In Importance Video Rises in the Ranks SEO and PR Join Forces More Emphasis on Trade PublicationsGreat Companies Excel At PR By Making A Memorable Differenceedit
When it comes to PR, more isn’t necessarily better. For some entrepreneurs, the key is memorability—an attention-getting campaign or a unique brand characteristic that will help you excel. For example, some public-facing executives adopt a look or a persona that makes them stand out such as Larry King, with his iconic bow ties and suspenders, or keynote speaker Greg Reid, who mixes colors and patterns in his wardrobe that cause him to jump off the screen.
Puma succeeded in topping Nike’s “Da Da Ding.” In mid 2016, Nike achieved high PR success with women in India with a catchy song, Da Da Ding, and a video and ad campaign that featured Indian women’s successes in sports. It was ...
The PRactice
17 biggest PR firms in Indiaedit
BY: AMITH PRABHU JANUARY 30, 2017
India has seen Public Relations consulting evolve in the last two decades. Several large firms are celebrating their silver jubilees this year. Many of the firms mushroomed in the early to mid-90s and over a dozen got acquired by the global biggies. There has been no information publicly available of the largest firms in India by revenue. As we start a new year we take the first step in presenting the list of the biggest firms by revenue size. It’s 2017 so we have listed the 17 biggest firms. The figures in brackets for the first five firms are approximate revenues of firms as of December, 31st 2016 ...
Leveraging employee communications to create an engaging workplaceedit
A byline by Rajneesh Chowdury
At the core of employee communications is the need to create excitement about the organization among its people and give them a sense of how they can collaborate to realize both personal aspirations and business goals.
Employees have always played a vital part in an organization’s communications agenda, but social media has given them new potency by allowing them to reach their views to a worldwide audience. With the decentralization of organizational communication, the employee is today a company’s biggest brand ambassador, its truest champion, and sometimes its greatest nemesis. This employee is also quite fickle, moving jobs every few years. Hence the need ...