Competition
Samsung India hires Adfactors PR in place of Weber Shandwick for PRedit
Samsung India, one of the largest consumer electronics and mobile brands in India, has hired Adfactors PR to handle its PR mandate for one year. Adfactors PR, which will handle the entire Samsung portfolio of products nation wide, replaces Weber Shandwick as the PR firm for the consumer giant.
Sources told PRmoment India that Weber had received a notice for discontinuing its contract with Samsung last month. While, both Adfactors PR and Edelman India were in the top two shortlist, it was Adfactors that won the mandate.
Guest Column: The lines between advertising and editorial will blur in 2017: Ashish Jalan, Concept Public Relations – See more at: http://www.exchange4media.com/print/guest-columnthe-lines-between-advertising-and-editorial-will-blur-in-2017ashish-jalan-concept-public-relationsedit
Ashish Jalan, Director and CEO, Concept Public Relations on the changing face of paid media, the importance of integration and genuine voices becoming the cynosure for delivering results in the coming year.
It was 110 years ago, in 1906, when the world set their eyes on the first ever Press Release after a train accident killed 50 people in New Jersey. Years later, in 1994, Yahoo and Altavista were accessed by people who had internet access, becoming platforms of transmitting news. Then came Facebook in 2004 which made the world a really small place, connecting one and all, apprising everyone about what’s happening around the world. Technology has changed the manner of communication and creating awareness. Today, ‘wire ...
Dentsu Aegis to close 2016 with billing of Rs4,500 croreedit
With an approximate billing of Rs4,500 crore for the year 2016, big ticket account wins and a slew of acquisitions in digital, creative and public relations segments, Dentsu Aegis Network is on a roll. And Ashish Bhasin, chairman and chief executive, Dentsu Aegis Network (DAN) South Asia is upbeat about his ambitious target of dethroning the Interpublic Group of Companies (IPG) from the number two spot by 2017.
“We are definitely meeting the target well before time. In the last three years, we have been the fastest growing group in the country with our growth rate being three times higher than the market,” said Bhasin who took over the operations of Dentsu India in June last year.
...Industry
Great Companies Excel At PR By Making A Memorable Differenceedit
When it comes to PR, more isn’t necessarily better. For some entrepreneurs, the key is memorability—an attention-getting campaign or a unique brand characteristic that will help you excel. For example, some public-facing executives adopt a look or a persona that makes them stand out such as Larry King, with his iconic bow ties and suspenders, or keynote speaker Greg Reid, who mixes colors and patterns in his wardrobe that cause him to jump off the screen.
Puma succeeded in topping Nike’s “Da Da Ding.” In mid 2016, Nike achieved high PR success with women in India with a catchy song, Da Da Ding, and a video and ad campaign that featured Indian women’s successes in sports. It was ...