Exchange4Media

Taproot Dentsu has expanded its footprint. Based only in Mumbai since its inception in 2009, it has now formally commenced operations in Gurgaon.

Taproot Dentsu’s business model has been about leading from the front, which means that the senior most people from the agency engage with clients at all times. Hiring strong strategic talent to spearhead insightful and business-driving work has also been an important priority. All of this has made a difference to the creative quality and effectiveness of the work. The decision to expand to Delhi has therefore been taken, after making sure that the same model can be replicated there.

Further, being part of the Dentsu Aegis Network in India, Taproot Dentsu has access to ...