Competition
Coca-Cola’s China media moves from Publicis to DANedit
Dentsu Aegis Network China has scored a major account win as Coca-Cola’s media agency of record after a pitch that was called in October.
Effective from 1 April, the group will drive all media planning and buying for the client’s 13 brands across China. The incumbent media agency was Starcom, which last retained the account in a 2011 pitch. Starcom has been Coca-Cola’s agency in China since 2003.
Coca-Cola’s media planning and buying business in China is valued at more than 1 billion RMB (US$144 million at today’s rate), according to sources.
To support the new business, a dedicated in-house team dubbed the Dentsu Coca-Cola Community (DCCC) has been created, but the network declined to disclose the agencies within ...
Panera Bread Cleans Up Its Actedit
Panera works with Anomaly as its main creative agency and social media lead; Willoughby on in-store materials; Maxus on media; and Sloane and Weber Shandwick on public relations.
Weekend Wrap: 6 January 2017edit
Shop CJ appoints MSLGroup, Team Pumpkin Shop CJ has appointed MSLGroup to handle its public relations and media communications mandate and Team Pumpkin its digital marketing mandate. Both the appointments were made following multi-agency pitches. Shop CJ is 24×7 home shopping channel.
Read more at: http://www.campaignindia.in/article/weekend-wrap-6-january-2017/432798
The PRactice
Leveraging employee communications to create an engaging workplaceedit
A byline by Rajneesh Chowdury
At the core of employee communications is the need to create excitement about the organization among its people and give them a sense of how they can collaborate to realize both personal aspirations and business goals.
Employees have always played a vital part in an organization’s communications agenda, but social media has given them new potency by allowing them to reach their views to a worldwide audience. With the decentralization of organizational communication, the employee is today a company’s biggest brand ambassador, its truest champion, and sometimes its greatest nemesis. This employee is also quite fickle, moving jobs every few years. Hence the need ...