Competition
ITW Playworx wins PR mandate for Viega Indiaedit
Viega, a German MNC and global leader in plumbing, drainage, and flushing technology operating in India,has appointed ITW Playworx, an Entertainment, Media and Communications arm of ITW Consulting, as their PR agency. The agency won the account following a multi-agency pitch. ITW Playworx will be responsible for building the brand’s outreach in India, and will help it grow its market share in the niche plumbing, drainage, and flushing systems category.