| Category | Stories |
|---|---|
| Competition | 10 |
| Industry | 2 |
| Porter Novelli | 1 |
| The PRactice | 2 |
Competition
Weber Shandwick India is Mattel’s Integrated Communications Agency of Recordedit
Mattel Toys (India), the wholly-owned subsidiary of American multinational Mattel, Inc. has awarded its integrated communications business to Weber Shandwick following a competitive multi-agency pitch. The appointment will see Weber Shandwick roll-out integrated communications solutions for the entire portfolio of brands encompassing corporate reputation management, media relations, creatives, social and digital marketing communications.
Commenting on the appointment, Lokesh Kataria, Head – Marketing, Mattel Toys (India), said, “India is a growing market for Mattel, and our consumers and shoppers both are unique here compared to any other market around the globe. With changing media consumption habits and evolving consumer trends, we were on the lookout for a partner who can work with us for effective, engaging, and immersive communication ...
Weber Shandwick ropes in Arpana Kumar Ahuja to strengthen leadership team in Delhiedit
Arpana Kumar Ahuja is set to join Weber Shandwick, strengthening the leadership team in Delhi. A PR veteran with more than two decades of experience, Ahuja moves from PR Pundit after a stint of 14 years.
Based in Delhi, Ahuja will report to Valerie Pinto, Chief Executive Officer, Weber Shandwick India. Incidentally, Weber Shandwick Delhi recently won the PR mandate for Nestlé India.
Speaking about Ahuja’s role at Weber Shandwick, Pinto said, “Arpana will be joining us to strengthen the integration process and market development. She will be working across businesses to drive our client experience programmes. Since clients are going through a transition process, with all the new media and other new things hitting them, we were ...
Israel Tourism appoints Blue Square Consultants as PR partner in Indiaedit
The Israel Ministry of Tourism (IMOT) has appointed Blue Square Consultants (BSC) as its new Public Relation (PR) partner in India. BSC will be responsible for all aspects of Israel tourism’s communication strategy, consumer PR, brand management across its key target markets.
Confirming the appointment, Hassan Madah, Director – IMOT India & Philippines said, “We’re pleased to be working with Blue Square Consultants to drive all our communication strategies in India. India is one of the key emerging markets for us and with this new association we hope to further strengthen our presence in India and witness an increase in tourist arrivals.” He added that Israel has recorded a growth of 13% in 2016 over the previous year ...
Transition Year for Edelman as growth stallsedit
The world’s largest PR firm is still expanding but posted its lowest growth in seven years in 2016, with organic revenue up just 1.7% as clients became more cautious and cut spending – but it is more optimistic about Q1 and 2017 and remains committed to communications marketing.
Publicis Groupe Wins MillerCoors Media Businessedit
MillerCoors is moving its media buying and planning business from Interpublic to Publicis Groupe, concluding a review that began in September.
The entity that will handle the beer account is called Connect at Publicis Media, a Chicago-based group created for MillerCoors that will draw on talent from across PublicisMedia, whose standalone agencies include Starcom; Zenith; Mediavest Spark; and Optimedia Blue 449. MillerCoors’ incumbent media agency was Interpublic’s Initiative, which participated in the review. Initiative declined comment. The other finalist was Omnicom Group‘s OMD, according to the MillerCoors.
TIMES NOW marks its presence in 100 countriesedit
Mumbai, February 07, 2016: TIMES NETWORK – of India’s largest media conglomerate, The Times Group is set to launch its No.1 English News Channel, TIMES NOW in Europe, marking its presence in 100 countries. This momentous occasion was celebrated in Mumbai today. Bollywood superstar Hrithik Roshan was present at the function. The expansion, closely followed on the heels of Times Now’s launch in UK, will enable TIMES NETWORK to add a potential audience of 1.4mn Indians in mainland Europe in countries like Belgium, Germany, France, Italy, Netherlands, Spain, Sweden, and Switzerland, taking the international footprint to 10 million on 5 continents. The network will launch TIMES NOW with the support of Bobbles Media GmbH DTH and OTT ...
Asia-Pacific News In Briefedit
NEW DELHI—Danone India, the wholly owned subsidiary of French multinational Danone, has awarded its PR mandate to First Partners following a competitive multi – agency pitch that displaces incumbent Genesis Burson-Marsteller. First Partners will be responsible for managing corporate reputation for Danone in India along with brand PR and health communications support for the company’s nutrition and dairy portfolio.
MUMBAI—GolinOpinion has won the PR mandate for Dr. Oetker, a leading brand of western cuisine in India. The agency was appointed after a multi-agency pitch and will build a strategic framework for Dr. Oetker India by establishing the brand’s core values that define it globally and strengthen the positioning of the brand.
Nestle India ropes in Weber Shandwick and SPAG Asia to manage its diverse portfolioedit
Nestle India has roped in two public relations firms to manage its brands. According to highly placed sources, Nestle has roped in PR firm Weber Shandwick to look after the Chocolate and Dairy brands, while SPAG Asia will handle the Health and Nutrition brands.
The company has launched 35 products across categories in the last six months to diversify its portfolio.
It must be mentioned that in June 2015 the Food Safety and Standards Authority of India (FSSAI) banned Nestlé’s popular noodles brand Maggi for allegedly containing lead beyond permissible limits, forcing Nestle India to withdraw the product from the market.
At the time of the ban, which was withdrawn in November 2015, Nestlé’s Maggi commanded a market ...
GolinOpinion wins PR mandate for Dr. Oetker Indiaedit
GolinOpinion, the PR agency from the marketing services cluster of MullenLowe Lintas Group, has won the PR mandate for Dr. Oetker, a leading food brand of western cuisine in India. The agency was appointed after a multi-agency pitch and was granted the mandate for its distinctive PR and creative approach.
The agency’s role would be to build a strategic framework for Dr. Oetker India by establishing the brand’s core values that define it globally and strengthen the positioning of the brand as a leader in the western cuisine sector in India.
Commenting on the appointment, Oliver Mirza, MD & CEO, Dr. Oetker India, said, “We needed a strategic communication approach, innovative ideas and a self-motivated team with ...
Why Sir Martin Sorrel compares Publicis Groupe CEO Maurice Levy’s exit to the ‘French Revolution’edit
The Economic Times
Maurice Levy, until recently the chairman and CEO of Publicis Groupe, has passed the baton to Arthur Sadoun.
In spite of Publicis Groupe’s official stance, there are many in the industry who believe this is the beginning of the end for individual agency brands.Also baffling is the speed at which the restructuring has rolled out. In India, it started with Publicis Media under Anupriya Acharya; and Charulata Ravikumar being named CEO of both Razorfish and Sapient.Nitro. And late last year, Saurabh Varma, CEO, Leo Burnett South Asia was additionally made CEO of Publicis Communications.
For the moment though, the reporting structure sees Varma as well as his peers like Nakul Chopra, CEO – South Asia, Publicis, ...
Industry
Would Public Relations Survive Without Twitter?edit
It’s no secret Twitter is a great tool for publicity.
More than 500 million Tweets are sent each day according to this very cool counter on Internet Live Stats. Most, if not all, tweets are sent by publicists trying to promote their products or embedding links to press releases. (Just kidding, it’s probably only 400 million.)
Journalists love Twitter and use it to break news, promote their articles, blogs, opinions, upcoming and already aired TV appearances, and more. Since PR professionals need to follow the media, it’s obvious they must master this tool as well.
PR Re-Starts: When And How To Pivot From A Bad PR Planedit
If people aren’t paying attention to your business, it’s time to re-think your PR , even if you’ve been previously successful for a very long time. But it’s never too late.
A strong brand strategy. This requires a style guidebook that defines proper use of copy, marks, logos, fonts, color, tone of voice, photography trademarks and deliverables. These are essential components for expanding beyond a local community and initial customers.
A targeted audience. Conduct market research to identify ideal clients. At a minimum, this should include demographic data, economic trends and consumer psychology within your space, statistics on current consumer purchasing, and validation of customer willingness and level of pent-up demand.
Resource-based collateral materials. Value-add resource materials are essential ...
Porter Novelli
Porter Novelli Creates Global Diversity, Learning Rolesedit
ATLANTA: Porter Novelli has promoted Soon Mee Kim to global diversity and inclusion leader and Melissa Kraus Taylor to global learning and development director.
Kim was previously EVP and director of the Atlanta technology practice. In this newly created position, she is responsible for developing and implementing diversity and inclusion policies or programs. She will work closely with global CEO Brad MacAfee and EVP of global talent Mindy Gikas.
“I feel very fortunate to be in an agency that, though my primary role previously has been in tech, has allowed me to investigate and dive into other areas including multicultural communications and diversity,” Kim said. “This role is a perfect alignment of what skills and experience I bring ...
The PRactice
Internal communications and HR must align to support business goals and talent retentionedit
A video interview with Rajneesh, to formalize the Employee Engagement Solution by The PRactice.
In an age where every employee can be a brand ambassador or brand detractor via numerous social channels employee communication has become very important .
India is also undergoing a transformation. As family owned concerns open up to professionals from outside and promoters of older start-ups begin to hand over the reigns a fresh set of challenges is being created.
Therefore employee engagement matters in not only supporting the business goals of a company, but also to help hold on to talent and convey key messages in a changing situation. Rajneesh Chowdhury vice-president at The PRactice, speaks to PRmoment India about the latest approaches ...
Emerging Career Opportunities in the Communication Sectoredit
Live Chat on the topic – Emerging Career Opportunities in the Communication Sector with Sudipta Gupta, Vice President- Human Resources, The PRactice