Competition
Nestle India ropes in Weber Shandwick and SPAG Asia to manage its diverse portfolioedit
Nestle India has roped in two public relations firms to manage its brands. According to highly placed sources, Nestle has roped in PR firm Weber Shandwick to look after the Chocolate and Dairy brands, while SPAG Asia will handle the Health and Nutrition brands.
The company has launched 35 products across categories in the last six months to diversify its portfolio.
It must be mentioned that in June 2015 the Food Safety and Standards Authority of India (FSSAI) banned Nestlé’s popular noodles brand Maggi for allegedly containing lead beyond permissible limits, forcing Nestle India to withdraw the product from the market.
At the time of the ban, which was withdrawn in November 2015, Nestlé’s Maggi commanded a market ...
GolinOpinion wins PR mandate for Dr. Oetker Indiaedit
GolinOpinion, the PR agency from the marketing services cluster of MullenLowe Lintas Group, has won the PR mandate for Dr. Oetker, a leading food brand of western cuisine in India. The agency was appointed after a multi-agency pitch and was granted the mandate for its distinctive PR and creative approach.
The agency’s role would be to build a strategic framework for Dr. Oetker India by establishing the brand’s core values that define it globally and strengthen the positioning of the brand as a leader in the western cuisine sector in India.
Commenting on the appointment, Oliver Mirza, MD & CEO, Dr. Oetker India, said, “We needed a strategic communication approach, innovative ideas and a self-motivated team with ...
Porter Novelli
Porter Novelli Creates Global Diversity, Learning Rolesedit
ATLANTA: Porter Novelli has promoted Soon Mee Kim to global diversity and inclusion leader and Melissa Kraus Taylor to global learning and development director.
Kim was previously EVP and director of the Atlanta technology practice. In this newly created position, she is responsible for developing and implementing diversity and inclusion policies or programs. She will work closely with global CEO Brad MacAfee and EVP of global talent Mindy Gikas.
“I feel very fortunate to be in an agency that, though my primary role previously has been in tech, has allowed me to investigate and dive into other areas including multicultural communications and diversity,” Kim said. “This role is a perfect alignment of what skills and experience I bring ...