Competition
Asia-Pacific News In Briefedit
NEW DELHI—Danone India, the wholly owned subsidiary of French multinational Danone, has awarded its PR mandate to First Partners following a competitive multi – agency pitch that displaces incumbent Genesis Burson-Marsteller. First Partners will be responsible for managing corporate reputation for Danone in India along with brand PR and health communications support for the company’s nutrition and dairy portfolio.
MUMBAI—GolinOpinion has won the PR mandate for Dr. Oetker, a leading brand of western cuisine in India. The agency was appointed after a multi-agency pitch and will build a strategic framework for Dr. Oetker India by establishing the brand’s core values that define it globally and strengthen the positioning of the brand.