Forbes

If people aren’t paying attention to your business, it’s time to re-think your PR , even if you’ve been previously successful for a very long time. But it’s never too late.

A strong brand strategy. This requires a style guidebook that defines proper use of copy, marks, logos, fonts, color, tone of voice, photography trademarks and deliverables. These are essential components for expanding beyond a local community and initial customers.

A targeted audience. Conduct market research to identify ideal clients. At a minimum, this should include demographic data, economic trends and consumer psychology within your space, statistics on current consumer purchasing, and validation of customer willingness and level of pent-up demand.

Resource-based collateral materials. Value-add resource materials are essential ...