Industry
Would Public Relations Survive Without Twitter?edit
It’s no secret Twitter is a great tool for publicity.
More than 500 million Tweets are sent each day according to this very cool counter on Internet Live Stats. Most, if not all, tweets are sent by publicists trying to promote their products or embedding links to press releases. (Just kidding, it’s probably only 400 million.)
Journalists love Twitter and use it to break news, promote their articles, blogs, opinions, upcoming and already aired TV appearances, and more. Since PR professionals need to follow the media, it’s obvious they must master this tool as well.