Exchange4Media

Mattel Toys (India), the wholly-owned subsidiary of American multinational Mattel, Inc. has awarded its integrated communications business to Weber Shandwick following a competitive multi-agency pitch. The appointment will see Weber Shandwick roll-out integrated communications solutions for the entire portfolio of brands encompassing corporate reputation management, media relations, creatives, social and digital marketing communications.

Commenting on the appointment, Lokesh Kataria, Head – Marketing, Mattel Toys (India), said, “India is a growing market for Mattel, and our consumers and shoppers both are unique here compared to any other market around the globe. With changing media consumption habits and evolving consumer trends, we were on the lookout for a partner who can work with us for effective, engaging, and immersive communication ...