April 2017
CategoryStories
Competition14
Industry1
The PRactice3

Competition

Corruption in public services has declined: CMS surveyedit

Live Mint

New Delhi: Ahead of the third anniversary of the National Democratic Alliance (NDA) government, a survey has found that both popular perception as well as experience of corruption in public services has declined.

The finding of the survey, CMS- India Corruption Study 2017, conducted by New Delhi based think tank Centre for Media Studies (CMS), which compares corruption in public services between 2005 and 2016, reinforces the government’s claim that it has made a dent in graft with its various anti-corruption initiatives.

According to the report, around one-third of the households surveyed experienced corruption in public services at least once in 2016 compared to 53% of households in 2005. While 73% of households perceived an increase ...

Genesis Burson-Marsteller drives off with Uber India PR mandateedit

PRMoment

After a multi-agency pitch, Uber India has picked Genesis Burson-Marsteller as its’ communication partner. This is expected to be an annual, retainer based contract, with Genesis Burson-Marsteller handling the full PR mandate for the car hailing firm.

Genesis Burson-Marsteller is understood to have been hired after an extensive pitching process across offices in multiple markets in India, in keeping with Uber’s focus on developing Tier 2 and Tier 3 markets in India.

The Genesis BM team is expected to work closely with the India communications team which is understood to have led the search for its’ new consultancy. In the past, Uber India has had its’ challenges maintaining PR leads in India. In 2015, Chavvi Leekha stayed as ...

Arnab Goswami to launch Centre for Indian journalismedit

Exchange4Media

Republic TV founder Arnab Goswami will be launching an association for journalists based out of Mumbai next week. Named as ‘Centre for Indian journalism’ (CIJ), it is said to be another of Goswami’s attempts to de-Lutyenise the Indian media. Flanked by Republic advisors Chitra Subramanian, Minhaz Merchant and other like-minded journalists, Goswami’s CIJ will meet on a quarterly basis in various Indian cities. During the initial phase of the association, the venue of the gatherings will remain away from New Delhi.

“Centre for Indian journalism is a forum for journalists wherein we are trying to shift the centre of gravity from Lutyens’ Delhi to Mumbai,” a source told exchange4media. Goswami has been highly critical of journalists who have ...

From PR executive to business head, Sony YAY: Meet Leena Lele Duttaedit

AFaqs.com

The career story of Leena Lele Dutta, currently the business head Sony YAY.

The article mentions Genesis:

For the first nine months she was working in the PR team Charu Benegal (Currently India Practice Chair – Brand & Consumer Genesis Burson-Marsteller). “It was the manual era – use scissors, cut, copy, paste, carry large folders and calculate the media mileage from PR. This was my job. That is what I was hired for…,” she informs.

On World Book Day Prof. Ramola Kumar donated books to the underprivileged childrenedit

IndiaEducationDiary

New Delhi: On the eve of World Book Day, Prof. Ramola Kumar, Dean, The Delhi School of Communication launched two books, ‘Dream Words II’ and ‘Chin Chin & the worm’ at the Alliance Française Hall. Prof. Kumar donated many copies of to the underprivileged children of Navjyoti India Foundation, Salaam Baalak Trust, Child Fund, and Genesis Foundation to support and motivate their lives through books.

While Dream Words II is a resounding repertoire of Ramola Kumar’s penned poetry, Chin Chin & the worm is a beautiful collection of short stories. Both the books are captivating and written to inspire the young generation of today.

Dream Words II and Chin Chin & the worm was formerly launched by the ...

GLOBAL TOP 250 PR AGENCY RANKING 2016edit

The Holmes Report

Adfactors has made it to number 87 on the global list of top Public Relations agencies (out of 250).

Adfactors PR hires Ipshita Sen to lead Consumer Marketing practiceedit

Exchange4Media

Ipshita Sen, a senior communications professional with multi-market and multi-discipline experience, has joined Adfactors PR as Senior Vice-President, Consumer Marketing.

Sen has nearly 20 years of international communications experience, having worked across the marketing spectrum of advertising, corporate communications and public relations. As the Consumer Marketing lead, she will be responsible for building an industry-leading practice, bringing to clients unique, insight-based campaigns that drive results and support their business objectives. She will also use her extensive internal communications and employee engagement experience to help enhance the firm’s offering in the Employee Engagement space.

Welcoming Sen to the Adfactors family, Madan Bahal, Co-Founder and Managing Director of Adfactors PR said, “We are very pleased to have someone of Ipshita’s ...

Starfish Kids Salon brings quality grooming services for your little oneedit

YourStory

Remember how as kids, one hated the sight of the barber at home or in salons and would submit to his scissors only under the stern supervision of father, all the while shedding copious tears of innocent anger and helplessness. That’s from an age and time when parents called the shots. Nowadays, however, kids decide and demand fashionable hairstyles and other grooming services in order to look their best.

As modern parents, Preeti Harkare and Marya Lanewala, saw an opportunity in the kids grooming market, when they found themselves and their friends struggling to get something as basic as a hassle-free haircut for their kids.

Thirty four-year-old Preeti and 37-year-old Marya, before becoming business partners, were colleagues at a ...

DSC organises convocation ceremony for PGDPC XXI Batchedit

IndiaEducationDiary

New Delhi: The Delhi School of Communication held its annual convocation ceremony for PGDPC XXI batch at Alliance Francaise de Delhi. Prof. Ramola Kumar, Dean, The Delhi School of Communication along with the chief guest, Ms. Prema Sagar, Vice-Chairperson & Founder of Genesis Burson- Marsteller conferred the degrees to the graduating students. Guest of Honor Mr. Jayanto Bannerjee, National Head of Strategic Planning, Hakuhodo India and Mr. Manish Purohit, Co-founder of Authors Up Front were also present for the event.

Goafest 2017: Taproot Dentsu goes home with 41 Creative Abbysedit

ET BrandEquity

Public Relations awards at Goafest

A total of 35 awards were presented in the PR vertical. Adfactors won a total of eight awards that included three Golds; Marcio received seven metals. Urban Ladder, Dentsu Webchutney, Isobar and Setu Advertising picked one Gold each.

Sony Music Entertainment India appoints Hill+Knowlton Strategies for their Public Relations Mandateedit

PR Moment

Sony Music Entertainment India has appointed Hill+Knowlton Strategies as their agency for Public Relations in India. Sony Music India, a wholly owned subsidiary of Sony Music Entertainment worldwide, boasts an extensive catalogue comprising some of the most legendary recordings in history and is home to renowned and celebrated artists as well as several iconic Bollywood Film soundtracks. The communication mandate spreads across all the verticals including Bollywood music, international, Pop and more.

Commenting on the appointment, Sanujeet Bhujabal– Marketing Director Sony Music India, “Hill+Knowlton’s approach coupled with their understanding of the media landscape made them a stand out choice for us. We are looking forward to the passion and enthusiasm of the team as we collectively work towards ...

Edelman appoints Himanshu Saxena as Brand Lead in Indiaedit

Exchange4Media

Best Media Info

Global communications marketing firm Edelman has appointed Himanshu Saxena as the Brand Lead for India, effective April 6, 2017. Saxena will lead the firm’s brand and consumer marketing business in the country with immediate responsibility for vision, strategy, and operations.

Saxena’s announcement follows a string of senior hires across Edelman’s global network in the integrated brand communications space, including Mark Renshaw, global chair of the Brand practice, and Rupen Desai, vice chairman, APACMEA. Based in Mumbai, Saxena reports to Rakesh Thukral, managing director of Edelman India, as well as Desai.

“We have a proud portfolio of consumer brands that are seeking earned and digital solutions at their core,” said Thukral. “Himanshu’s rich experience in ...

Bharatiya Yuva Shakti Trust Organises India’s First International Mentoring Summitedit

BWDisrupt

With an aim to support employability initiatives in the country and encourage youth to take up entrepreneurship, BYST (Bharatiya Yuva Shakti Trust), a not for profit organization dedicated to empower underprivileged youth, is gearing up to organize India’s first International Mentoring Summit. The event that will celebrate mentorship and discuss its impact on the various sectors will also mark BYST’s glorious 25 years of foundation in the country. Based on the theme ‘Mentoring Grassroots Entrepreneurs in Smart Grams for Inclusive Growth’, the summit will be held in association with the Rashtrapati Bhavan.

With the inaugural on the 5th of April 2017 at the Rashtrapati Bhavan, International Mentoring Summit will comprise a day-long conference to be addressed ...

Value 360 Communications Partners with LEWIS to Take Indian Firms Internationaledit

BWDisrupt

Value 360 Communications, one of India’s fastest growing communications firms, today announced a new strategic partnership with independent global communications company, LEWIS.

Known as ‘LEWIS Value 360’, the partnership will help fast growing Indian companies with international ambitions access communications expertise across 28 key global business locations covering Asia Pacific, Europe and the US. Additionally, LEWIS’ global client roster will be able to tap into Value 360’s vast local expertise.

LEWIS, a global communications agency head-quartered in London, has more than 600 staff in 28 offices. The company has had its own branded presence in India since 2011, with offices in Bangalore and Mumbai. Value 360 Communications was founded in 2003 and is one ...

Industry

Churn at Integral PR, Sujay Mehdudia quits, firm’s marquee client Deloitte opens RFPedit

PR Moment

Top management has quit Integral PR with Sujay Mehdudia stepping down from his post as CEO in less than a year of taking over the job.

Mehdudia told PRmoment India that, ” I enjoyed my short stint at Integral particularly the journey with Sharif who was earlier the chairman. I am considering options at this point and am surely not going away from the PR industry.” Mehdudia is expected to join one of the leading PR consultancies in the country starting next week.

Market sources also said that Integral PR may lose one of it’s biggest client’s Deloitte, the latter, it is believed has already called for RFPs from PR consultancies.

Integral PR’s former Chairman and CEO, had also put ...

The PRactice

The best jobs in PRedit

PRMoment

The best jobs in PR

Spas figure in your job? No? Well, for some lucky PR folks it’s all in a day’s work.  These communications professionals may just have a job that would make you totally envious.

Anjali Ray, Client Operations Lead 2 at The PRactice Dream Job factor: South Australian wines and cute, cuddly fur babies

Anjaly Ray who handles the ‘South Australia Tourism’ account says her job feels like a perpetual vacation!

Anjali Ray posing with a “ I’m too cool for selfies’,” koala bear in Adelaide, Australia !

Says Ray, “ I have climbed the roof of the Adelaide Oval, got up close and personal with Australian wildlife on Kangaroo Island, tasted some of the premium ...

Taking Education beyond the Classroom | Akshai Abraham | TEDxDharaviedit

YouTube

A TEDxDharavi talk powered by The PRactice.

PR Pundit adds seven new clientsedit

Campaign India

PR Pundit has added seven new businesses to its portfolio of clients.  BlaBlaCar, Camessi, GAP, Jindal Power, koovs.com, Sotheby’s International Realty were won following multi agency pitches, while West Coast (Frozen Foods) wasn’t.

Archana Jain, managing director, PR Pundit, said, “We are truly excited to be the consultants of choice for such reputed brands and begin the year on a promising note. Today, our brand stands for creativity, credibility and commitment, and is respected for its quality work by clients and peers.”  PR Pundit is the first PR agency to be appointed in India for BlaBlaCar and GAP, informed the agency statement.

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