| Category | Stories |
|---|---|
| Competition | 20 |
| Industry | 12 |
| The PRactice | 3 |
Competition
The Man Behind Marcel, Publicis Groupe’s New AI Platform, Expected the Skepticsedit
New CEO of Publicis Arthur Sadoun generates a lot of media noise with his decision to set up a new AI platform, Marcel (and not participate in awards next year).
Indian PR notches up another win at Cannes 2017, bags silver Lion for Mirinda #ReleasethePressureedit
PRMoment PepsiCo India’s campaign for Mirinda designed to focus on exam pressure has picked up a Silver Lions at the ‘Cannes Lions International Festival 2017’ in the PR category. With the campaign, Mirinda used it’s brand message, ‘No more pressurepanti, only pagalpanti’ to successully highlight a crucial, modern, social issue. Speaking exclusively to PRmoment India, Poonam Kaul, vice president-corporate communications, PepsiCo India, said, ” First of all, as this is a win in the PR category, as a PR professional, I feel super excited. The second thing is the originality of the idea. We picked up an issue that is most pertinent and we tried to keep the campaign as authentic as possible. That was a big challenge. And lastly, this was an integrated ...
Cannes Clash: Publicis Groupe’s Pull-Out Shocks Marketers and Agenciesedit
It’s only three weeks since Arthur Sadoun took over as president-CEO of Publicis Groupe, but he’s already made an impact — to the solar plexus of the Cannes International Festival of Creativity. From his table at the Majestic, Sadoun said that the holding company would sit out the industry’s biggest creative event next year, as well as other awards programs and SXSW and CES for good measure. It was a statement that shook many in Cannes, including many Publicis staffers who had not been informed, or had just learned the news while at Cannes.
“Arthur likes to make things explode,” said one high-level Publicis executive who said he was shocked. After ...
Indian agencies win seven awards at Cannes Lions 2017edit
New Delhi: Indian agencies put up a good show on the third day of the ongoing annual advertising festival Cannes Lions International Festival of Creativity on Monday. The agencies got a total of seven Lions, which included two Lions in outdoor and three in public relation (PR) category and one Lion each in the Glass and Promo & Activation category. None of the nine Indian shortlists won in the Print and Publishing category.
Ogilvy and Mather Mumbai won a Gold Lion for Heathy Hands Chalk Sticks campaign created for fast-moving consumer goods firm ITC Ltd soap brand Savlon. In order to promote hand-washing habits in schools located in rural parts of India, Savlon along with Ogilvy created a ...
In an industry first, PR Pundit bags Cannes Gold at Cannes PR Lions 2017edit
PR Pundit has become the first Indian PR firm to win at Cannes. The independent PR firm has picked up no less than three Lions across two categories for ITC’s ‘Savlon Healthy Hands Chalk Sticks’ campaign.
PR Pundit secured top honors with a Gold in the Healthcare & Wellbeing category and a Bronze in the Corporate Communication & Reputation category. at the Cannes PR Lions 2017. The PR strategy for the campaign was executed by PR Pundit, in close consultation with the PR & Media team at ITC. The campaign, conceptualized by Ogilvy & Mather and produced by Good Morning Mumbai, was aimed at encouraging behavioural change towards washing hands among children.
Commenting on the win, Archana Jain, founder and managing director, PR Pundit told PRmoment India that, ” We are thrilled. ...
Which Indian industry sectors desperately need a PR fix?edit
What with in-house corporate battles (the Tatas), the pain of GST, demonetisation, bad loans, it has been a tough year for the Indian corporate sector. PRmoment India, looks at three sectors that desperately need a PR fix.
FMCG
Sheena Sharma, chief health and wellness, issues and crisis and client studio at Genesis Burson -Marsteller believes that the, “Sheer volume of competition, growth of indigenous players, evolving consumer trends along with increased regulatory scrutiny has kept the FMCG sector in the news.”
The PR FIx, Sheena Sharma, Genesis Burson-Marsteller:
Sharma advises that, “A well-balanced mix between content and new media platforms as also leveraging an innovative influencer outreach campaign and most importantly delivering measurable impact should be the focus. ...
PR Pundit wins Cannes Health and Wellness Bronze Lion for ITC Savlon campaignedit
PR Pundit’s campaign for ITC’s ‘Savlon Wash Hands Chalk Sticks’ has proved to be a winner at the Health and Wellness Lions at Cannes over the weekend. Picking up a bronze, PR Pundit is one of the few independent Indian PR firms to win at Cannes this year.
Commenting on the win, Archana Jain, founder and managing director, PR Pundit told PRmoment India that, ” We are thrilled. We have won domestic PR awards every year for a variety of clients, but it’s a first at Cannes. This shows that as an independent firm we can take on anybody!”
Launched by ITC’s ‘Savlon Swasth India Mission’ ahead of ‘Children’s Day’ in November last year, the campaign addresses ...
L&K Saatchi & Saatchi bags a Gold Lion, Ogilvy & Mather gets twoedit
CANNES: L&K Saatchi & Saatchi bagged a Gold Lion in one of the newest and most-hotly contested categories, the three-year old Glass Lions, at the Cannes Lions International Festival of Creativity. #GiveHer5 is a social movement created by L&K Saatchi & Saatchi to draw attention to the plight of Indian women who “miss” five days of their lives every month because of their period. Also one of the leading causes for the high dropout rate of school-going girls in India. The movement crowdsourced funds to provide and make affordable Saafkins, a re-useable sanitary napkin, and it had a social media leg that involved prominent women on popular platforms going media dark.They broke their silence ...
Lavazza Coffee awards India PR mandate to Hill+Knowlton Strategiesedit
The iconic Italian coffee brand Lavazza has selected Hill+Knowlton Strategies as their communication consultant for India.
Lavazza is a Turin-based company founded in 1895 by Luigi Lavazza, and is now led by fourth generation Lavazza family members. H+K Strategies’ objective will be to continue to position Lavazza as a premium coffee brand amongst its diverse stakeholders. The consultancy will leverage Lavazza’s multiple assets in India including the LavazzaTraining Center in Chennai, which is its largest such center in the world, to drive the PR campaign.
Confirming the appointment, Silvio Zaccareo, managingdDirector, Lavazza India stated, “We are proud to have H+K Strategies as our new strategic PR partner. As a key growth market for Lavazza, we are keen to ...
PR Professionals bags PR mandate of Su-Kam Power Systems Ltd.edit
Gurugram headquartered agency PR Professionals has bagged the mandate for Su-Kam Power Systems Ltd in a multi agency pitch. Su-Kam Power Systems Ltd is India’s largest power solutions company which has presence in 90 countries worldwide and holds a record for being the only company in this field to file for over 100 patents. It manufactures more than 200 products including various solar products, UPS, batteries and customized solar solutions.
PR Professionals will be responsible for managing media and PR for the company for its operations across India.
“I am looking forward to our alliance with PR Professionals and believe it would be mutually beneficial for both parties,” said Kunwer Sachdev, managing director, Su-Kam Power Systems Ltd.
Speaking about the ...
PR Pundit wins Cannes Health and Wellness Bronze Lion for ITC Savlon campaignedit
PR Pundit , a homegrown PR firm, picks up its first Cannes win with its’ PR strategy for the ‘Savlon Wash Hands Chalk Sticks’ campaign. Medulla Communications also picked up two silver Lion for its ‘ Last Laugh ‘ campaign
Cannes Lions 2017: India secures 41 shortlists in Print, Outdoor, PR, Glass and Promo categoriesedit
PR
India has seven shortlists in the PR category. BBDO India’s campaign ‘#ReleaseThePressure’ campaign for PepsiCo’s Mirinda. Medulla Communications, ‘Last Laugh’ campaign for Indian Association for Palliative Care, Leo Burnett’s campaign ‘Roads that Honk’ for HP Lubricants, McCann Health India’s campaign ‘Immunity Charm’ for Ministry of Public Health, Islamic Republic of Afghanistan are among the shortlists from India. Ogilvy & ...
No credit card, no payment in PR deal, Manish Sisodia gets CBI knockedit
The basis of the case related to the ‘Talk to AK’ campaign, for which a CBI team “visited” the official residence of Delhi Deputy Chief Minister Manish Sisodia Friday as part of a preliminary enquiry, lies in an unusual fact: the AAP government doesn’t have a credit card. Sources told The Indian Express that it was due to this reason that the government asked PR firm Perfect Relations last year to pay social media platforms such as Facebook, Google and YouTube for the interactive publicity campaign featuring Chief Minister Arvind Kejriwal.
Sources said ...
PR Week Asia Awards 2017 Winnersedit
Genesis Burson-Marsteller wins 3 awards at PR Week Asia Awardsedit
Public relations and public affairs consultancy Genesis Burson-Marsteller has won three awards at the coveted PR Week Asia Awards 2017 held in Hong Kong on Tuesday evening.
Genesis Burson-Marsteller’s award-winning campaigns include:
· Gold in South Asia PR Campaign of the Year for From Volume To Value with Education New Zealand
· Bronze in South Asia PR Campaign of the Year for #CrossTheLine with Star India
· Bronze in Arts, Entertainment & Media Campaign of the Year for #CrossTheLine with Star India
Apart from the winning entries, the consultancy was also shortlisted for its work on:
· Arts, Entertainment & Media Campaign of the Year for Shani: Being on the right side of the Karma-meter with Viacom18
· ...
Communicating for a causeedit
A byline by BN Kumar, Executive Director at Concept PR, on the importance of communications professionals focusing on issues of community interest.
Publicis to double size, scale in Indiaedit
NEW DELHI: Publicis Groupe, the world’s third-largest communications group by revenue, plans to double its size and scale in India in the coming years to further tap India’s talent pool to service clients worldwide, its chairman Arthur Sadoun has said.
“At Publicis, we see India as a key market with huge potential for transformation of our existing businesses,” Sadoun said in his maiden foreign visit after taking over as chairman and CEO of Publicis Groupe on June 1.
India is among the group’s top five growing markets and one of the largest ones, Sadoun said. The group’s India business recorded 5 per cent organic growth in 2016 and maintained the growth rate in the first quarter of ...
Genesis Burson-Marsteller wins 3 awards at PR Week Asia Awardsedit
Public relations and public affairs consultancy Genesis Burson-Marsteller has won three awards at the coveted PR Week Asia Awards 2017 held in Hong Kong on Tuesday evening.
Genesis Burson-Marsteller’s award-winning campaigns include:
· Gold in South Asia PR Campaign of the Year for From Volume To Value with Education New Zealand
· Bronze in South Asia PR Campaign of the Year for #CrossTheLine with Star India
· Bronze in Arts, Entertainment & Media Campaign of the Year for #CrossTheLine with Star India
Apart from the winning entries, the consultancy was also shortlisted for its work on:
· Arts, Entertainment & Media Campaign of the Year for Shani: Being on the right side of the Karma-meter with Viacom18
· ...
‘Unlike competitors, we are the only PR agency in our entire network’: Guillaume Herbette, MSLGROUPedit
The CEO at MSLGROUP, the public relations company owned by Publicis Groupe was in the midst of a whirlwind tour of India when Campaign India caught up with him. Still unlike most global CEOs, he did not have a battery of local senior executives surrounding him.
Publicis bags media mandate for ZTE Mobile in Indiaedit
Team ZTE, powered by Publicis Media and Publicis Communications, has bagged the entire media planning and buying mandate of ZTE Mobile. ZTE plans to launch a whole range of new products in India.
ZTE Corporation is a Chinese multinational telecommunications equipment and Systems Company and also one of the world’s leading mobile phone manufacturers. The company has made several Android smartphones and tablets. While the company mainly sells products under the ZTE brand, it is also an original equipment manufacturer (OEM). One of ZTE’s recent mobile launches is the Hawkeye. The smartphone was launched in January 2017.
Industry
Reputation: An important ingredient for every brandedit
Coca-Cola India rejigs Communications teamedit
Coca-Cola India on Wednesday announced a change in its Communications team with Arpan Basu leading the INSWA Business Unit (BU) Communications. Prior to his new role, Basu was working on Company and Category communication for the Business Unit, building on the Company’s positive impact on the ecosystem, and leveraging traditional and online news mediums. Based out of Gurugram, Basu will report to Ishteyaque Amjad, Vice-President Public Affairs and Communication, Coca-Cola India and Southwest Asia.
Basu will take on the new role from Kamlesh Kumar Sharma who has been recently moved to Hindustan Coca-Cola Beverages as a Chief Communications Officer after having served as Director, Corporate Communications and Alliances, at Coca-Cola India.
Ishteyaque Amjad, Vice-President Public Affairs and Communication, ...
Elton John Aids Foundation supported HUM calls for creative and integrated pitchesedit
BlueLotus Advisory (BLA) a network of associates focused on social development announces the launch of the HUM (HIV prevention for Urban MSM) program commissioned by the Elton John AIDS Foundation (EJAF). HUM is a nation-wide multi-lingual digital awareness campaign to drive behavioural change and BLA is looking to partner with a creative and/or integrated agency. Towards that end, BLA is issuing a Request for Proposal, which details the brief for the program and critical milestones.
According to Shivraj Parshad, project manager, HUM, “This program presents agencies with the unprecedented opportunity to change attitudes and behaviour towards HIV by turning the entire universe of associated conventional literature into an incessantly online and engaging awareness campaign for millions of urban MSM” he adds “Ultimately we want ...
Skateboard Media announces client wins, expands teamedit
Skateboard Media, has announced the addition of new clients to it’s portfolio. Skateboard Media bagged VideoTap, PARAS Group which includes Akai India & Energizer Global and Quasar Enviro. Skateboard Media also expands it’s Consumer Vertical by adding Radisson Noida, Cityfurnish.com and Vajor.com to their client list. The consultancy also bagged the French marketing brand Comexposium Group that has 3 prestigious events including ad:tech, one of the world’s largest event organisers.
Co-founder, Manas Mrinal said, “This is an important year for us and we are looking at growing multi-fold in terms of client portfolio and people. We are glad to have expanded our portfolio not only in tech space but also consumer vertical and most happy to work with such great ...
Pitchforks Partners acquires PR firm to launch Archer Frèresedit
Archer Frères Communications LLP, a full-service public relations (PR) and communications firm has been launched.Formerly known as Seven Communications, the firm has received funding from industry veterans Sunil Gautam and Jaideep Shergill and will now operate as Archer Frères with a renewed focus and high-growth plans.
Seven Communications, led by Priyanka Shetty, will move to the new firm with Shetty continuing to lead the business. Gautam and Shergill – who co-founded Pitchfork Partners in 2015 – will play a strategic role, mentoring the Archer Frères team and its clients.
Archer Frères is now part of the Pitchfork Partners family, spanning the full-service gamut – from planning to media relations and content across corporate communications and brand PR. The team comprises senior professionals ...
Teamwork Communications Group bags the communication mandate of GST Network ahead of the GST Roll Outedit
As India gears up for the historic roll out of the Goods & Services Tax, the GST Network, the company providing the IT backbone for GST, has taken on board Teamwork Communications Group as its official communications partner.
As the communications in charge of GSTN, Teamwork’s primary responsibility during the crucial pre- and post roll out phase will be to craft and disseminate the key messages and information relevant to the taxpayers country-wide. The mandate will include both media as well as digital communication channels.
The Goods & Services Tax is the most significant tax reform in India post independence, with the new regime set to usher in a common national market by doing away with a ...
Indian agencies win seven awards at Cannes Lions 2017edit
New Delhi: Indian agencies put up a good show on the third day of the ongoing annual advertising festival Cannes Lions International Festival of Creativity on Monday. The agencies got a total of seven Lions, which included two Lions in outdoor and three in public relation (PR) category and one Lion each in the Glass and Promo & Activation category. None of the nine Indian shortlists won in the Print and Publishing category.
Ogilvy and Mather Mumbai won a Gold Lion for Heathy Hands Chalk Sticks campaign created for fast-moving consumer goods firm ITC Ltd soap brand Savlon. In order to promote hand-washing habits in schools located in rural parts of India, Savlon along with Ogilvy created a ...
Hindustan Coca-Cola Beverages appoints Kamlesh Kumar Sharma as its first chief communications officeredit
Hindustan Coca-Cola Beverages (HCCB) Pvt. Ltd – one of India’s largest FMCG companies – today announced the appointment of Kamlesh Kumar Sharma as its first ever chief communications officer. He will lead the corporate reputation and brand building exercise for HCCB, leveraging diverse media platforms – paid, owned, earned and shared. He will be based in Bengaluru and report to Christina Ruggiero, CEO, Hindustan Coca-Cola Beverages.
This announcement follows a slew of leadership changes at Coca-Cola and it’s bottling arm HCCB.
Announcing the appointment, Ms. Christina Ruggiero, said, “We warmly welcome Kamlesh to HCCB. We are excited at the prospect of being able to leverage his rich experience in brand building and communication, when HCCB sets foot towards the next phase of growth. ...
PR firms in India – a mid-year round-upedit
There are two lists one refers to in order to get an idea of the notable Public Relation firms present in India. There are two types of firms based on ownership. First, those that are international and most of them feature in the Top 30 in the Holmes Report list. These include the following – Edelman, Weber Shandwick, Fleishman, Ketchum Sampark, MSLGROUP, Genesis BM, H+K Strategies, Ogilvy PR, Golinopinion, Brunswick, Cohn & Wolfe Six Degrees, FTI Consulting, APCO Worldwide, WE Communications, Ruder Finn, Text 100, Zeno Group, Lewis and Dentsu through Perfect Relations. These are about 19 firms out of which 14 are PRCAI members, just for the record.
The second source for a list is the ...
Cannes Lions 2017: India secures 41 shortlists in Print, Outdoor, PR, Glass and Promo categoriesedit
PR
India has seven shortlists in the PR category. BBDO India’s campaign ‘#ReleaseThePressure’ campaign for PepsiCo’s Mirinda. Medulla Communications, ‘Last Laugh’ campaign for Indian Association for Palliative Care, Leo Burnett’s campaign ‘Roads that Honk’ for HP Lubricants, McCann Health India’s campaign ‘Immunity Charm’ for Ministry of Public Health, Islamic Republic of Afghanistan are among the shortlists from India. Ogilvy & ...
PR Week Asia Awards 2017 Winnersedit
Tips for handling negative PRedit
Everyone and every business makes mistakes, but to prevent bad publicity from leading to a negative reaction is a challenge most Public Relations professionals face. While big corporation can bounce back easily, a PR disaster for smaller companies could put it out of business or at the very least tarnish the reputation for years to come. The question is what do you do when your firm is thrust into negative spotlight? Although it is impossible to shield yourself completely from the ill effects of negative publicity.
The PRactice
5 PR veterans aspiring professionals can consider as mentorsedit
The relationship between PR professionals and the media has always been idiosyncratic in nature. While they love to hate each other, the two professions are heavily reliant on each other to survive in the professional ecosystem. So we can’t lay enough importance on the job that aspiring PR professionals have in hand. While its expected of PR professionals to make a journalist’s work and life immeasurably better, there are quite a few who badger scribes with constant press releases and phone calls.
A good PR official is someone who understands the news and works to uncover and push important stories of their companies. They handle investigations and difficult questions with honesty and they have proven themselves ...
PR firms in India – a mid-year round-upedit
There are two lists one refers to in order to get an idea of the notable Public Relation firms present in India. There are two types of firms based on ownership. First, those that are international and most of them feature in the Top 30 in the Holmes Report list. These include the following – Edelman, Weber Shandwick, Fleishman, Ketchum Sampark, MSLGROUP, Genesis BM, H+K Strategies, Ogilvy PR, Golinopinion, Brunswick, Cohn & Wolfe Six Degrees, FTI Consulting, APCO Worldwide, WE Communications, Ruder Finn, Text 100, Zeno Group, Lewis and Dentsu through Perfect Relations. These are about 19 firms out of which 14 are PRCAI members, just for the record.
The second source for a list is the ...
Publicis Media launches its ‘next generation’ boardedit
Publicis Media has created a ‘next generation’ board which will work with the company’s global executive group to address opportunities and drive transformation across the company.
According to the press note shared with us, the board members will have full support from local and global leadership, providing a real opportunity to influence the direction of all brands and practices within Publicis Media, challenge the status quo and implement global initiatives and projects.