PRMoment

The iconic Italian coffee brand Lavazza has selected Hill+Knowlton Strategies as their communication consultant for India.

Lavazza is a Turin-based company founded in 1895 by Luigi Lavazza, and is now led by fourth generation Lavazza family members. H+K Strategies’ objective will be to continue to position Lavazza as a premium coffee brand amongst its diverse stakeholders. The consultancy will leverage Lavazza’s multiple assets in India including the LavazzaTraining Center in Chennai, which is its largest such center in the world, to drive the PR campaign.

Confirming the appointment, Silvio Zaccareo, managingdDirector, Lavazza India stated, “We are proud to have H+K Strategies as our new strategic PR partner. As a key growth market for Lavazza, we are keen to ...

PRMoment

Gurugram headquartered agency PR Professionals has bagged the mandate for Su-Kam Power Systems Ltd in a multi agency pitch. Su-Kam Power Systems Ltd  is India’s largest power solutions company which has presence in 90 countries worldwide and holds a record for being the only company in this field to file for over 100 patents. It manufactures more than 200 products including various solar products, UPS, batteries and customized solar solutions.

PR Professionals will be responsible for managing media and PR for the company for its operations across India.

“I am looking forward to our alliance with PR Professionals and believe it would be mutually beneficial for both parties,” said Kunwer Sachdev, managing director, Su-Kam Power Systems Ltd.

Speaking about the ...

PRMoment

PR Pundit , a homegrown PR firm, picks up its first Cannes win with its’ PR strategy for the ‘Savlon Wash Hands Chalk Sticks’ campaign. Medulla Communications also picked up two silver Lion for its ‘ Last Laugh ‘ campaign

Best Media Info

McCann Worldgroup has seven shortlists in Print and five in Outdoor. Leo Burnett and Ogilvy & Mather have three shortlists each in Promo and Activation. Altogether, India has nine shortlists in Print, 13 in Outdoor, two in Glass, seven in PR and 10 in Promo categories. No campaigns from India were shortlisted in the Cyber category

PR

India has seven shortlists in the PR category. BBDO India’s campaign ‘#ReleaseThePressure’ campaign for PepsiCo’s Mirinda. Medulla Communications, ‘Last Laugh’ campaign for Indian Association for Palliative Care, Leo Burnett’s campaign ‘Roads that Honk’ for HP Lubricants, McCann Health India’s campaign ‘Immunity Charm’ for Ministry of Public Health, Islamic Republic of Afghanistan are among the shortlists from India. Ogilvy & ...

Indian Express

Sources said Perfect Relations was chosen as media advisor in June 2016 after the Department of Information and Publicity (DIP) floated a tender in February.

The basis of the case related to the ‘Talk to AK’ campaign, for which a CBI team “visited” the official residence of Delhi Deputy Chief Minister Manish Sisodia Friday as part of a preliminary enquiry, lies in an unusual fact: the AAP government doesn’t have a credit card. Sources told The Indian Express that it was due to this reason that the government asked PR firm Perfect Relations last year to pay social media platforms such as Facebook, Google and YouTube for the interactive publicity campaign featuring Chief Minister Arvind Kejriwal.

Sources said ...

Campaign 2017 Winners Arts, Entertainment & Media Campaign of the Year Award Campaign title Client Agency Gold Airbnb Active Senior’s Life on Hosting Airbnb Korea Silver Vivid Sydney 2016 Destination NSW Red Agency Bronze #CrossTheLine Star India Pvt. Ltd. Genesis Burson-Marsteller See more >> Brand Development Campaign of the Year (Product) Award Campaign title Client Agency Gold Panasonic Eclipse Live by Solar Power Panasonic Golin Singapore Silver KFC – Finger Lickin’ Good Nail Polish Birdland (Hong Kong) Limited Ogilvy Public Relations Worldwide Limited Bronze Biti’s Hunter – Go Far to be Truly Back Biti’s Vietnam Redder Advertising See more >> Brand Development Campaign of the Year (Service) Award Campaign title Client Agency Silver Jetstar goes Singlish, lah! ...

Exchange4Media

Public relations and public affairs consultancy Genesis Burson-Marsteller has won three awards at the coveted PR Week Asia Awards 2017 held in Hong Kong on Tuesday evening.

Genesis Burson-Marsteller’s award-winning campaigns include:

· Gold in South Asia PR Campaign of the Year for From Volume To Value with Education New Zealand

· Bronze in South Asia PR Campaign of the Year for #CrossTheLine with Star India

· Bronze in Arts, Entertainment & Media Campaign of the Year for #CrossTheLine with Star India

Apart from the winning entries, the consultancy was also shortlisted for its work on:

· Arts, Entertainment & Media Campaign of the Year for Shani: Being on the right side of the Karma-meter with Viacom18

· ...