Competition
Cannes Clash: Publicis Groupe’s Pull-Out Shocks Marketers and Agenciesedit
It’s only three weeks since Arthur Sadoun took over as president-CEO of Publicis Groupe, but he’s already made an impact — to the solar plexus of the Cannes International Festival of Creativity. From his table at the Majestic, Sadoun said that the holding company would sit out the industry’s biggest creative event next year, as well as other awards programs and SXSW and CES for good measure. It was a statement that shook many in Cannes, including many Publicis staffers who had not been informed, or had just learned the news while at Cannes.
“Arthur likes to make things explode,” said one high-level Publicis executive who said he was shocked. After ...
Industry
Coca-Cola India rejigs Communications teamedit
Coca-Cola India on Wednesday announced a change in its Communications team with Arpan Basu leading the INSWA Business Unit (BU) Communications. Prior to his new role, Basu was working on Company and Category communication for the Business Unit, building on the Company’s positive impact on the ecosystem, and leveraging traditional and online news mediums. Based out of Gurugram, Basu will report to Ishteyaque Amjad, Vice-President Public Affairs and Communication, Coca-Cola India and Southwest Asia.
Basu will take on the new role from Kamlesh Kumar Sharma who has been recently moved to Hindustan Coca-Cola Beverages as a Chief Communications Officer after having served as Director, Corporate Communications and Alliances, at Coca-Cola India.
Ishteyaque Amjad, Vice-President Public Affairs and Communication, ...
Elton John Aids Foundation supported HUM calls for creative and integrated pitchesedit
BlueLotus Advisory (BLA) a network of associates focused on social development announces the launch of the HUM (HIV prevention for Urban MSM) program commissioned by the Elton John AIDS Foundation (EJAF). HUM is a nation-wide multi-lingual digital awareness campaign to drive behavioural change and BLA is looking to partner with a creative and/or integrated agency. Towards that end, BLA is issuing a Request for Proposal, which details the brief for the program and critical milestones.
According to Shivraj Parshad, project manager, HUM, “This program presents agencies with the unprecedented opportunity to change attitudes and behaviour towards HIV by turning the entire universe of associated conventional literature into an incessantly online and engaging awareness campaign for millions of urban MSM” he adds “Ultimately we want ...
Skateboard Media announces client wins, expands teamedit
Skateboard Media, has announced the addition of new clients to it’s portfolio. Skateboard Media bagged VideoTap, PARAS Group which includes Akai India & Energizer Global and Quasar Enviro. Skateboard Media also expands it’s Consumer Vertical by adding Radisson Noida, Cityfurnish.com and Vajor.com to their client list. The consultancy also bagged the French marketing brand Comexposium Group that has 3 prestigious events including ad:tech, one of the world’s largest event organisers.
Co-founder, Manas Mrinal said, “This is an important year for us and we are looking at growing multi-fold in terms of client portfolio and people. We are glad to have expanded our portfolio not only in tech space but also consumer vertical and most happy to work with such great ...
Pitchforks Partners acquires PR firm to launch Archer Frèresedit
Archer Frères Communications LLP, a full-service public relations (PR) and communications firm has been launched.Formerly known as Seven Communications, the firm has received funding from industry veterans Sunil Gautam and Jaideep Shergill and will now operate as Archer Frères with a renewed focus and high-growth plans.
Seven Communications, led by Priyanka Shetty, will move to the new firm with Shetty continuing to lead the business. Gautam and Shergill – who co-founded Pitchfork Partners in 2015 – will play a strategic role, mentoring the Archer Frères team and its clients.
Archer Frères is now part of the Pitchfork Partners family, spanning the full-service gamut – from planning to media relations and content across corporate communications and brand PR. The team comprises senior professionals ...
Teamwork Communications Group bags the communication mandate of GST Network ahead of the GST Roll Outedit
As India gears up for the historic roll out of the Goods & Services Tax, the GST Network, the company providing the IT backbone for GST, has taken on board Teamwork Communications Group as its official communications partner.
As the communications in charge of GSTN, Teamwork’s primary responsibility during the crucial pre- and post roll out phase will be to craft and disseminate the key messages and information relevant to the taxpayers country-wide. The mandate will include both media as well as digital communication channels.
The Goods & Services Tax is the most significant tax reform in India post independence, with the new regime set to usher in a common national market by doing away with a ...