PRMoment PepsiCo India’s campaign for Mirinda designed to focus on exam pressure has picked up a Silver Lions at the ‘Cannes Lions International Festival 2017’ in the PR category. With the campaign, Mirinda used it’s brand message, ‘No more pressurepanti, only pagalpanti’ to  successully highlight a crucial, modern, social issue. Speaking exclusively to PRmoment India, Poonam Kaul, vice president-corporate communications, PepsiCo India, said, ” First of all, as this is a win in the PR category, as a PR professional, I feel super excited. The second thing is the originality of the idea. We picked up an issue that is most pertinent and we tried to keep the campaign as authentic as possible. That was a big challenge. And lastly, this was an integrated ...