Reputation Today

Pooja Pathak is the Co- founder and Director at Media Mantra. Her article on Reputation management has been carried by Reputation Today. In this present day and age, the success of any brand is based on the reputation it carries – hence the importance of “reputed brands” among the mass. Reputation, along with perception, drive about 35% of investment decisions and it is proved in innumerable ways that companies with strong reputations command a price premium. So, lets go through a few reasons, highlighting the importance of reputation in building a brand:

Reputation provides an integral parameter for reliability in the eyes of those who ultimately power the business: customers and employees. A solid ...