Competition
The Advertising Club announces nomination list for Marquees 2017edit
Suzuki ropes in Happy mcgarrybowen, Dentsu X and MSLedit
Suzuki Motorcycle India has announced new communication partners.
Happy mcgarrybowen has been roped in as its creative agency. Dentsu X will handle media while MSL India manage the PR mandate.
Sajeev Rajasekharan, EVP, sales and marketing, Suzuki Motorcycle India, said, “These are exciting times for Suzuki-two wheelers. Not only are we one of the fastest-growing two-wheeler manufactures in India, but also on cusp of an even greater growth. As a brand, Suzuki embodies excitement, sportiness and the spirit of youthfulness. With our new partners, we would be able to communicate these attributes more effectively to our various audiences, and support the upward momentum that Suzuki has been enjoying in the market. We welcome Happy mcgarrybowen, dentsu X ...
Industry
Creativity, the soul of communicationedit
A byline by Sonia Huria Head – Communications & CSR at Viacom18
If medium is the body, creativity is the soul of communication. As the ecosystems around us evolve, communication is becoming increasingly dynamic with the ‘How’ increasingly taking the center-stage from the ‘What’. Messages in their inherent nature are unilateral and therefore, the way they are communicated makes them multilateral.
For brands to communicate effectively it becomes pertinent that the messages are presented creatively. Viacom18, the country’s fastest growing media and entertainment network, looks at its communications to be highly creative and clutter-breaking. As an organisation that has consistently been known in the industry to be unique (from prime time shows centered on taboo social issues like child marriage and ...