Hospitality is a serious business, and with the emergence of high-spending corporate travellers, the stakes at plush hotels have gone up further. Hotels have been offering suites for decades but changes in people’s tastes and preferences are prompting them to take a relook.

Publication: Business Today (Online)

Date: October 2, 2018

Amitabh Pande, Strategic Planner, IKEA India, speaks to exchange4media about the relevance of content marketing to the success of an organisation and key performance indicators for a content marketing campaign. Pande believes that every brand needs a well thought-out content strategy and needs to bring that to life.

Publication: Exchange 4 Media (Online)

Date: October 3, 2018