Danube Home, a Dubai-based furniture retail brand, is also set for Indian foray with its first store in the country scheduled to be opened in the city on November 1. The company established the store at Sarath’s City Capital Shopping Mall in Kondapur.

Publication:  The Hans India (Online)

Date: October 30, 2018

It’s a bit early for holiday ads – it’s not even Halloween yet. But if you’re in need of some goodwill and holiday spirit, check out Ikea’s new U.S. ad from Ogilvy New York and Sweetshop. As Ad Age’s Adrianne Pasquarelli writes, the brand’s warm, cozy spot celebrates families that are diverse in terms of religion, ethnicity and age. “Our holidays don’t all look the same—maybe that’s what makes us great,” the voiceover says. In 2018, in America, that doesn’t seem like a throwaway line.

Publication: AdAge (Online)

Date: October 29, 2018

Furniture etailer Pepperfry has reshuffled its top management and will also be expanding its business. Hussaine Kesury, who was heading the furniture vertical, has now assumed the role of chief activation officer. He will be responsible for the brick-andmortar Studios, where customers can touch and feel products and then buy them online. These studios have been contributing 25-30% to the Bengalurubased company’s sales, said founder Ashish Shah.

Publication: The Economic Times (Online)

Date: October 29, 2018

It looks like the wise words – ‘creativity is making marvellous out of the discarded’ – have become a major business opportunity in India. From used cars to books, everything can be sold and bought online these days. You have portals like Olx and Quickr that let you buy and sell almost every article, device or object. At the same time, if you are looking for specific products there are specialised portals too. Urban Ladder for furniture, Bookchor and Pustak Kosh for books, Cars24 and CarDekho for cars.

Publication: India Today (Online)

Date: October 29, 2018