Competition and Industry News
IKEA to focus on omnichannel strategy for growth in Indian furniture marketedit
Swedish home furnishing company IKEA, which opened its first store in Hyderabad in August this year, is planning to widen its reach across the country. The homecare major is planning to implement an omnichannel strategy to acquire a significant market share in the growing Indian furniture market. According to various estimates, the Indian furniture market is pegged at about $10 billion.
Publication: The New Indian Express (Online)
Date: October 6, 2018
IKEAIkea not to hike prices of low-end furniture productsedit
Swedish furniture giant Ikea Sunday said it would not raise the prices of low-end furniture and furnishing products if the company costs increase due to Centre’s recent hike in customs duty on some furnishing items to curb imports of non-essential goods.
Publication: The Economic Times (Online)
Date: October 7, 2018