Company News
Festive Marketing: E-comm players look for another bonanza season with deals & discountsedit
With the festive season on full swing, marketers have increased the tempo of their campaigns and initiatives. As in the last few years, this year, too, the e-commerce platforms are bullish about the festive season and have unleashed a sale bonanza for online shoppers.
Publication: Adgully (Online)
Date: October 12, 2018
Competition and Industry News
IKEA to open third store in Bengaluruedit
After making waves with their flagship outlet in Hyderabad, Swedish furniture brand IKEA has announced its entry into the city of Bengaluru. Set to open in the summer of 2020, the company plans to invest close to ₹1,000 crores for the 500,000-square-foot project — a whole 100,000-square-foot bigger than the Hyderabad store, which opened on August 9. The furniture retail giant plans to expand to 49 cities pan India by 2030 — it will open doors in Mumbai by 2019 — through both small and large format stores.
Publication: Architectural Digest (Online)
Date: October 12, 2018
IKEAIkea Plans To Open Smaller Stores In Indiaedit
Swedish furniture retailer Ikea said it’s looking for opportunities to open smaller stores too as part of its expansion strategy in India. “While we will add big stores in the country, we will also give the opportunity to smaller formats,” Ikea India CEO Peter Betzel, who attended the ground-breaking ceremony of the Swedish retailer’s third India store in Bengaluru on Thursday, told BloombergQuint in an interview. “We are looking for opportunities in cities like Bengaluru and Mumbai.”
Publication: Bloomberg Quint (Online)
Date: October 12, 2018
IKEAIKEA to invest Rs 2,000 crore for setting up 5-lakh sqft store in Bengaluru; online store launch by March 2019edit
After setting up base in Hyderabad, Swedish furniture, kitchen appliances, and home accessories major IKEA is all set to open its online store in 2019, reported livemint.com. Additionally, it has also shared a plan for its Bengaluru store, which will be set up in 2020.
Publication: Times Now (Online)
Date: October 12, 2018
IKEA