October 14, 2018

Company News

Deck Up Your Home With Art Decedit

An oak tree has to give its life to become your chair. Later, a designer spends weeks and a carpenter spends days so that your perfectly formed backside can rest on its perfectly formed seat. The small act of sitting down comes with a list of sacrifices. So, when you outgrow it, isn’t another shot at life a better end?

Publication: Mid Day (Online)

Date: October 14, 2018

Competition and Industry News

Now, more men decide on furniture in the home, says surveyedit

More men are taking the final decision in the selection of furniture, which is traditionally viewed as the domain of women, as per a survey conducted by Godrej Interio in 10 cities. According to the Godrej Interio’s Interio Index, men (24.9%) have overtaken women (23.1%) in decision-making regarding the buying of furniture at home. As much as 71.6% of the men surveyed claimed that they were always or often involved in the choice of furniture, in a sample size of 1,700 people.

Publication: The Hindu (Online)

Date: October 13, 2018

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