Company News
Urban Ladder to push budget offeringsedit
Urban Ladder, which evolved from an online marketplace for furniture into a single-brand retailer last year, is looking to push new products at a lower price point from its current premium pricing, a move that comes months after the launch of Swedish furniture and furnishings firm IKEA in India.
Publication: The Economic Times (Online)
Date: October 22, 2018
Competition and Industry News
IKEA highlights price points in new adsedit
After a much-anticipated and incredibly long wait, IKEA – the Swedish furniture maker – opened doors to its first Indian store in Hyderabad, two months ago. This launch was preceded by the brand’s first ever communication campaign in India, crafted by Dentsu Impact – a creative arm of the Dentsu Aegis Network.
Publication: Afaqs (Online)
Date: October 22, 2018
IKEAPepperfry: Drawing in young shoppersedit
The festive season — usually falling between late September and early October — is the time when brands go all guns blazing with advertising campaigns. Online furniture brand Pepperfry has tweaked its approach this time with two campaigns — one for the pre-festive phase and another for the actual festive season. How is it working for the brand?
Publication: Financial Express (Online)
Date: October 22, 2018
Pepperfry