Company News
In-depth: Home décor brands are sparing no expense for sale seasonedit
Home Décor brands have lined up their marketing blitzkrieg to push sales during Diwali. Brands such as Pepperfry have increased their marketing budgets by at least 50%-70% as they are looking to net anywhere between 20-30% of their annual sales from these four to five months.
Publication: Best Media Info (Online)
Date: October 23, 2018
Competition and Industry News
Pepperfry narrows losses improving margins on the back of private labels, new business lines edit
Furniture and home furnishing marketplace Pepperfry closed fiscal 2018 on a high note, thanks to a strong performance by its private labels and new lines of business that helped improve margins. Pepperfry, owned by the TrendSutra group and backed by Goldman Sachs and Norwest Venture Partners, posted a 20% increase in revenue at Rs 308.46 crore. Its loss shrank 32% from the previous year to Rs 169.26 crore.
Publication: The Economic Times (Online)
Date: October 24, 2018
Pepperfry