Competition and Industry News
Smartphones, gold, electronics, and more – what India is buying online this Diwaliedit
With the festive season well and truly upon us, Indian etailers are giving customers a reason to celebrate with whopping discounts, never-before deals, and easy payment options. It’s interesting to see who will win the online Diwali discount war. In this golden season for ecommerce, giants like Flipkart, Amazon and Snapdeal have already announced a “third wave” of bumper sales. While Flipkart started its ‘Big Diwali Sale’ on November 1, rival Amazon kicked offa day later, announcing the Great Indian Sale on the midnight of November 2. Both players will be ending sales on November 5.
Publication: YourStory (Online)
Date: November 5, 2018
AmazonFlipkartPepperfry releases ‘Diwali Toh Sab Ke Liye Hai’ campaign Part IIedit
Furniture & Home Products marketplace, Pepperfry.com, have launched their second television commercial in continuation to their, “Diwali Toh Sab Ke Liye Hai” (Diwali is for everyone) campaign. The brand celebrates the festive spirit through this campaign by showcasing that it has something for every home, thus sparking a feeling called home in consumers’ hearts.
Publication: Exchange 4 Media (Online)
Date: November 5, 2018
PepperfryIKEA To Partner With Real Estate Developers, Plans On Furnishing Model Homesedit
After celebrating a smashing debut of its flagship store in Hyderabad earlier this year, IKEA Hyderabad is all set to woo potential home buyers with its complete range of DIY home furnishing collection by hitting out at the home stretch. The furniture giant now plans on tying up with real estate developers to provide ‘model’ furnished homes that will showcase its own range of living room sets, bedroom sets, modular kitchens and more, in an attempt to increase visibility beyond the confines of its own store.
Publication: The Big Scope (Online)
Date: November 5, 2018
IKEAFocusing on gender equality, IKEA India plans on creating 10,000 employment opportunities in Maharashtraedit
Swedish home furnishing giant IKEA is ready to expand its operations in India employing 10,000 people directly and indirectly with the launch of its second store in India. In order to maintain a gender equal workplace, the company plans on making sure that at least half of its hires are women. The store opening in India’ financial capital, Mumbai, is expected to be operational by 2019 and has opened its doors to hiring from the lesbian, gay, bisexual and transgender (LGBT) communities as well.
Publication: Business Insider (Online)
Date: November 5, 2018
IKEA