Swedish retailer Ikea has not yet started its e-commerce business in India but some of its products have already surfaced on online marketplaces such as Amazon India. In a bid to cash in on the craze for Ikea’s furniture, independent sellers are buying several products, including chairs, stools, saucepan sets in bulk from Ikea’s only store in Hyderabad and sending them to buyers across the country through Amazon’s online marketplace.

Publication: Times of India (Online)

Date: November 24, 2018