The country’s first IKEA store opened its doors in Hyderabad in August. It wasn’t what you’d call a peaceful, orderly event. There’s a video clip that shows a huge crowd corralled behind metal barriers, surging forward when the doors open, shouting, pushing and shoving. Some people take advantage of the chaos to elbow ahead of others. A woman is seen turning around to scold a man behind her. A few uniformed IKEA employees try their best to control the mob, but they are ineffective at best; one is actually pushed backward by the pressing crowd before he manages to move forward.

Publication: Live Mint (Online)

Date: November 8, 2018

Anna-Carin Månsson is the Country People & Culture manager for IKEA India. She has 23 years of experience within IKEA in different HR manager positions of IKEA business in China, Sweden, UK, Russia and Poland. BusinessLine spoke with her on the sidelines of the recent announcement by it that it would enable 10,000 jobs as it opens a store in Mumbai in 2019.

Publication: The Hindu Business Line (Online)

Date: November 7, 2018