Competition and Industry News
IKEA India yet to start online sales but products are on sale on Amazon, Flipkartedit
IKEA, the Swedish multinational retailing company, started India operation with the launch of the first store in Hyderabad in August. The store offers over 7,500 products including thousands of products priced below Rs 200, which attracted nearly 40,000 people on day one.
Publication: International Business Times (Online)
Date: November 28, 2018
IKEAMyntra puts offline store plan on backburner, to focus on online businessedit
If you were planning to drop into one of Myntra’s brick-and-mortar store and pick up a fashionable sweater for this winter, hold on for a while. The online company has put its plan to open 100 franchise stores across the country on hold for now. If you were planning to drop into one of Myntra’s brick-and-mortar store and pick up a fashionable sweater for this winter, hold on for a while. The online company has put its plan to open 100 franchise stores across the country on hold for now.
Publication: Business Standard (Online)
Date: November 28, 2018
Myntra