| Category | Stories |
|---|---|
| Competition | 20 |
| Industry | 1 |
| The PRactice | 6 |
Competition
Publicis Worldwide brings Paris-based creative agency Marcel to Indiaedit
Publicis Worldwide is launching its Parisbased creative agency Marcel in India. It’s headquartered in Mumbai.
The French network is also changing its business structure here by merging its agency brands Publicis Ambience and Publicis Capital to create Publicis Worldwide India.
Publicis has appointed Srija Chatterjee as managing director and Sudeep Gohil as chief strategy officer to run all the Publicis Worldwide operations in the country, including Marcel and Publicis Worldwide India. They will report to Saurabh Varma, CEO at Publicis Communications India.
“Marcel is a precious brand that we only share with like-minded people. I know that together we will create amazing work. It is what drives us at Marcel,” said Charles Georges-Picot, global CEO ...
Hill+Knowlton Strategies wins PR biz for kids’ entertainment channel Pogoedit
Following a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancy, has been awarded the public relations business for Pogo, Turner International’s leading children’s channel in India.
The appointment will see Hill+Knowlton Strategies roll out integrated communications solutions for Turner Broadcasting’s kids’ entertainment channel to drive greater engagement with families and children across India.
Confirming the appointment, Siddharth Jain, Managing Director, South Asia, Turner International India said, “Turner International India is delighted to bring on Hill+Knowlton Strategies as our strategic PR partner for Pogo. Their strong portfolio of brands, experience in entertainment, and thorough understanding of our market requirements gave us the confidence to award them this mandate. H+K presented a PR strategy that showed depth ...
Vicks’ new ‘Touch of Care’ ad campaign is going viral for all the right reasonsedit
Vicks has launched a heartwarming new campaign ‘Touch of Care’. It reasserts the importance of care while challenging and seeking to redefine what family is in contemporary society. The campaign leads with the idea that ‘Family is where Care is’ portraying the real life story of an orphan and her newfound ‘mother’.
Created by Publicis Singapore, the story is told in the first person by the orphaned girl Gayatri herself. The film beautifully captures how Gauri cared for Gayatri as her own, against all odds, with deep compassion and love. The story reflects the challenges that Gauri faces from the rest of society, as a transgender woman.
The campaign will commence on 30th March with the launch ...
Times Group starts ‘power of print’ in association with Nestleedit
The print medium has seen some of the most impactful and compelling campaigns over the years – campaigns that have changed brands and impacted behaviour across nations. To make print sexier and aspirational, a one of its kind competition ‘Power of Print’ is being launched.
The idea is to bring out the best of print creativity in the country and make it work for a company or brand. It will be conducted as an open contest where participants would use the print medium to work on a live brief set out by a brand/company to solve a real and current business or social problem
Explaining its USP, Raj Jain, CEO, BCCL said, “This is a unique initiative ...
The Godrej PRmoment India 3030, in partnership with PR Newswireedit
The winners list for the annual 30 under 30 Public Relations professionals has been announced.
Prasad Karat from The PRactice gets a special mention by the jury of the 30 under 30 Public Relations professionals.
Edelman strengthens India leadership, appoints Shane Jacob as head of Bengaluru officeedit
Edelman, a leading global communications marketing firm, has appointed Shane Jacob as head of its Bengaluru office. Jacob will lead a 65-member strong team that is currently leading national programs for Reputation and Brand clients in Bengaluru.
“Bengaluru remains core to our India operations with several leading corporate, technology, consumer, and start-up clients centrally managed from there. Shane’s understanding and knowledge of the market, his experience in leading national teams, and his ability to drive integrated campaigns will provide further impetus to our clients and teams,” said Bhavna Jagtiani, National Director of Operations and Head of the Western region, Edelman India. “We see ourselves as well-positioned to drive our communications marketing ambition under Shane’s leadership.”
...Carmine Communications bags PR mandate for SVC Bankedit
SVC Cooperative Bank, formally Shamrao Vithal Co-op Bank (SVC Bank), has appointed Mumbai-based image gurus, Carmine Communications, to handle PR services for its business across 11 states. The agency will assist SVC Bank in providing strategic communications advisory services and implementation across key markets in India. The account was won following a multi-agency pitch.
Speaking of the evaluation process, Suhash Sahakari, Managing Director, SVC Bank said, “We were looking for an agency that is business focused, experienced, and understands our requirements. We felt Carmine Communications fit the bill because of their expertise in the PR Industry.”
“We are delighted to partner with one of the most renowned banks In India because it offers an opportunity to not just ...
First Partners is Hyundai Motor India’s public relations consultantedit
Hyundai Motor India has appointed First Partners as its public relations consultant for India following a multi-agency pitch. First Partners’ mandate involves supporting Hyundai’s corporate communication and brand initiatives across all Hyundai offerings in India.
Speaking on the appointment, Atul Ahluwalia, Founding Partner, First Partners, said “We are pleased that Hyundai Motor India has chosen First Partners as their Public Relations partner. I am confident that our team’s rich experience in the auto sector coupled with the business outcome focused communication approach of our firm will help us further consolidate Hyundai’s position in the Indian market. We are looking forward to a long-term and successful association.”
First Partners is a premier full-service communications consultancy, which specializes in integrating ...
Publicis.Sapient Launches New Enterprise Business Transformation Offeringedit
Publicis Groupe and Publicis Sapient have unveiled a new set of integrated offerings from SapientRazorfish designed to help clients transform their business in the connected world. As changing consumer expectations and disruptive competitors have given rise to a digital first transformation imperative, companies increasingly need a hybrid partner that combines the strengths of consultancies and agencies in all areas from management consulting and innovation incubators to dynamic creativity, technology and implementation services.
The integration of SapientRazorfish now culimates with the launch of a brand new identity and six offerings, which clients from all across the industries will benefit from. These include Digital Business Strategy and Innovation; Customer Experience; Data & Artificial Intelligence; Marketing Modernization; IT Modernization; and ...
Genesis Burson-Marsteller announces expansion in its public relations practicesedit
Genesis Burson-Marsteller, a public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies, has announced an expansion in its public relations practices.
To recognise the growth in the technology sector, the telecom and technology practice has been bifurcated into ‘consumer technology’ and ‘enterprise technology.’ Growing the canvas, the sports and entertainment sector get focus by renaming the brand and consumer practice to ‘brands, sports and entertainment.’ The other practices continue as ‘corporate and financial’ and ‘health and wellness’.
The consultancy also announced the appointment of new India Practice Chairs (IPC) — Piyal Banerjee for consumer technology, Shivaram Lakshminarayan for enterprise technology and Dolly Tayal for brands, sports and ...
Factcheck: Global Survey by Edelman didn’t say Indian media is the least trusted. They said the oppositeedit
Though the trust in the media has declined across the world, the Indian media garners a 66% trust-vote, three percent higher than that in 2016.
Genesis Burson-Marsteller adds new specialised practices to its portfolioedit
With a continuous endeavour to anticipate and address evolving client needs, Genesis Burson-Marsteller, the public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies, has announced an expansion in its public relations practices.
To recognise the growth in the technology sector, the Telecom and Technology practice has been bifurcated into ‘Consumer Technology’ and ‘Enterprise Technology’. Growing the canvas, Sports and Entertainment sector get focus with renaming the Brand and Consumer practice to ‘Brands, Sports and Entertainment’. The other practices continue as ‘Corporate and Financial’ and ‘Health and Wellness’.
Publicis Media bags digital mandate for Uber in Indiaedit
Publicis Media has bagged the digital mandate for Uber, the San Francisco-headquartered taxi aggregator, confirm industry sources.
The digital pitch was initiated in October last year and saw participation from agencies from GroupM, IPG Mediabrands, and Dentsu Aegis Network. The pitch process involved three rounds.
Work on the account has started already and Performics.Resultrix from the Publicis Media umbrella is handling the mandate.
Did an Edelman report really find the Indian media to be least trusted? Quite the oppositeedit
The report shows that despite trust in media hitting an all-time low of 43% globally; India was among the three countries in which media was trusted. The other countries are China and Indonesia. Moreover, trust in Indian media has increased 3% from 2016 to 66% in 2017. It has also reported 6 points and 4 points increase in trust in Indian traditional and online media, respectively.
Media Mantra unites Indian PR community with #PRHoliedit
PR firm Media Mantra added more colours to Holi celebrations through its innovative social media campaign, #PRHoli. The campaign included PR professionals sharing their most interesting and fond Holi memories.
The social media campaign engages professionals from PR firms across the country to participate by sharing and posting their personal as well as professional experiences during Holi. The campaign went live on March 10, 2017 and concluded on March 13, 2017 and the winners will be announced today. The winners will be chosen by Media Mantra’s Digital team based on parameters such as uniqueness of idea, numbers of likes, re-tweets or shares received. This campaign ran on Twitter and Facebook.
Publishers close ‘copy’ book – Study material case retreat spreads cheer and concernedit
Three international publishers today moved court to withdraw a five-year-long lawsuit against photocopying of textbooks for use as study material in Delhi University.
The petition brings the curtains down on a battle whose outcome drew populist applause but left unanswered questions on ensuring the quality of specialised textbooks, just remuneration for scholars who write such books and the viability of the publishing business model.
The case had started in 2012 after the publishers moved the high court against the photocopy shop, Rameshwari Photocopy, on the campus of the Delhi School of Economics, which is part of Delhi University.
Sakshi Aggarwal of PR Pundit, a public relations agency that handles media affairs for the publishers, confirmed they had ...
PRCAI holds first inter consultancy cricket tournament in New Delhiedit
The Public Relations Consultants Association of India (PRCAI) held its first Inter Consultancy Cricket Tournament at Gulmohar Club in New Delhi on March 4 and 5. Most of the member consultancies participated in the event.
Twelve teams from Adfactors PR, Avian Media, Edelman, Perfect Relations, The PRactice, Weber Shandwick, GBM, MSL Group, Media Mantra, Value 360, SPAG Asia and Text 100 vied for top honours. Value 360 went home with the trophy.
Edelman and GBM were announced as first and second runners-up, respectively. Avian Media was the fourth semi-finalist. Interestingly, it was mandatory for the consultancies to have four women players in their team. The women participants performed well, and excelled particularly in fielding. Employees of the participating firms turned out in large numbers ...
Crosshairs Communication wins PR mandate for India Today Conclaveedit
Crosshairs Communication, the boutique Public Relations and Social Media firm, has bagged the PR assignment for the India Today Conclave. This annual global ideas platform will be held between March 17-18, 2017 in Mumbai featuring eminent speakers from India and across the globe.
From former President of the French Republic (2007 -2012) Nicolas Sarkozy to the President of India, Pranab Mukherjee, to the titans of the corporate world including Reliance Industries Chairman & MD, Mukesh Ambani; Mahindra Group Executive Chairman, Anand Mahindra; Godrej Group Chairman, Adi Godrej; Founder & CEO, Paytm, Vijay Shekhar Sharma and HDFC Chairman, Deepak Parekh– the list of speakers this year is bigger and bolder, heralding a wave of change. Bollywood legends Amitabh Bachchan ...
Guest Column: Women inhibit themselves from dreaming big and going the extra mile to take what is rightfully theirs: Prema Sagar, Genesis Burson-Marstelleredit
A Guest Column on the occasion of Women’s Day, by Prerna Sagar, Founder of Genesis Burson-Marsteller and Vice Chair, Burson-Marsteller Asia Pacific wherein she discusses women in the work place.
Income disparity by gender and how education and non-profit sectors have bridged the gender parity gap are touched upon to start off.
Thereafter she discusses women in Public Relations – What inhibits them, how they need support through familial transitions and the unique characteristics of the woman leader.
Indian Media is most corrupt with no Ethics and Responsibility: Edelman Reportedit
The India media which is known for spreading fake stories, false propaganda have completely lost their credibility. In recent years, media has turned out to be one of the most corrupt institutions with absolutely no ethics or responsibility.
The emergence of social media was the main reason, the hypocrisy of the media got exposed. These people who call themselves journalists turned into PR agents of few political parties to earn benefits.
Edelman released the report has labelled the Indian media as the second most untrusted institution in the world. The survey was conducted by Eldmen trust who is in the media business for over 20 years now and has business in over 38 countries. The survey showed ...
Industry
Times Group starts ‘power of print’ in association with Nestleedit
The print medium has seen some of the most impactful and compelling campaigns over the years – campaigns that have changed brands and impacted behaviour across nations. To make print sexier and aspirational, a one of its kind competition ‘Power of Print’ is being launched.
The idea is to bring out the best of print creativity in the country and make it work for a company or brand. It will be conducted as an open contest where participants would use the print medium to work on a live brief set out by a brand/company to solve a real and current business or social problem
Explaining its USP, Raj Jain, CEO, BCCL said, “This is a unique initiative ...
The PRactice
Navigating Success for Startups in Twenty First Century Market Realitiesedit
The environment that a startup today operates in is dynamic and intertwined with various dimensions – social, economic and political – resulting in a complex web of realities. Understanding the environment leads us to appreciate market realities. Appreciation of market realities leads us to arrive at insights to navigate through it better. In the social environment, startups need to understand stakeholder behavior, demographic and psychographic. Similarly in the economic environment, macroeconomic and microeconomic factors and market externalities need to be appreciated. Finally, in the political environment, sectoral policy, startup business support and government schemes need to be understood and leveraged for success of the organization.
A startup that does not understand its ecosystem players and their impact ...
The Godrej PRmoment India 3030, in partnership with PR Newswireedit
The winners list for the annual 30 under 30 Public Relations professionals has been announced.
Prasad Karat from The PRactice gets a special mention by the jury of the 30 under 30 Public Relations professionals.
Edelman strengthens India leadership, appoints Shane Jacob as head of Bengaluru officeedit
Edelman, a leading global communications marketing firm, has appointed Shane Jacob as head of its Bengaluru office. Jacob will lead a 65-member strong team that is currently leading national programs for Reputation and Brand clients in Bengaluru.
“Bengaluru remains core to our India operations with several leading corporate, technology, consumer, and start-up clients centrally managed from there. Shane’s understanding and knowledge of the market, his experience in leading national teams, and his ability to drive integrated campaigns will provide further impetus to our clients and teams,” said Bhavna Jagtiani, National Director of Operations and Head of the Western region, Edelman India. “We see ourselves as well-positioned to drive our communications marketing ambition under Shane’s leadership.”
...They are basics for a reasonedit
After over 20 years in advertising, mostly based in Australia, I made the transition to Strategic Public Relations two years ago, on returning to India. My mandate is Strategic Communications Planning with a creative focus. The transition has been exciting and not without its challenges. But that’s change for you. What took me by surprise though, is that the Basics don’t change. They are Basics for a reason. It is important to remind oneself of them now and then – transitioning or not. Here are some that I try to live by and like all good mantras, it’s not always easy.
Culture comes first.In an organisation that has a strong focus on culture, things somehow ...
Riding change: 4 women and their journey through the PR industryedit
Skribe also carried the story
An interview with Nandita by Tanvi Dubey results in a story about four women who show how the public relations industry has complemented the startup boom in the country.
Nandita speaks about her journey with The PRactice, with reference to how technology has disrupted the industry challenges faced, the start-up boom and impact of digital media.
PRCAI holds first inter consultancy cricket tournament in New Delhiedit
The Public Relations Consultants Association of India (PRCAI) held its first Inter Consultancy Cricket Tournament at Gulmohar Club in New Delhi on March 4 and 5. Most of the member consultancies participated in the event.
Twelve teams from Adfactors PR, Avian Media, Edelman, Perfect Relations, The PRactice, Weber Shandwick, GBM, MSL Group, Media Mantra, Value 360, SPAG Asia and Text 100 vied for top honours. Value 360 went home with the trophy.
Edelman and GBM were announced as first and second runners-up, respectively. Avian Media was the fourth semi-finalist. Interestingly, it was mandatory for the consultancies to have four women players in their team. The women participants performed well, and excelled particularly in fielding. Employees of the participating firms turned out in large numbers ...