Competition
Publicis Media bags digital mandate for Uber in Indiaedit
Publicis Media has bagged the digital mandate for Uber, the San Francisco-headquartered taxi aggregator, confirm industry sources.
The digital pitch was initiated in October last year and saw participation from agencies from GroupM, IPG Mediabrands, and Dentsu Aegis Network. The pitch process involved three rounds.
Work on the account has started already and Performics.Resultrix from the Publicis Media umbrella is handling the mandate.
Did an Edelman report really find the Indian media to be least trusted? Quite the oppositeedit
The report shows that despite trust in media hitting an all-time low of 43% globally; India was among the three countries in which media was trusted. The other countries are China and Indonesia. Moreover, trust in Indian media has increased 3% from 2016 to 66% in 2017. It has also reported 6 points and 4 points increase in trust in Indian traditional and online media, respectively.
Media Mantra unites Indian PR community with #PRHoliedit
PR firm Media Mantra added more colours to Holi celebrations through its innovative social media campaign, #PRHoli. The campaign included PR professionals sharing their most interesting and fond Holi memories.
The social media campaign engages professionals from PR firms across the country to participate by sharing and posting their personal as well as professional experiences during Holi. The campaign went live on March 10, 2017 and concluded on March 13, 2017 and the winners will be announced today. The winners will be chosen by Media Mantra’s Digital team based on parameters such as uniqueness of idea, numbers of likes, re-tweets or shares received. This campaign ran on Twitter and Facebook.
The PRactice
Riding change: 4 women and their journey through the PR industryedit
Skribe also carried the story
An interview with Nandita by Tanvi Dubey results in a story about four women who show how the public relations industry has complemented the startup boom in the country.
Nandita speaks about her journey with The PRactice, with reference to how technology has disrupted the industry challenges faced, the start-up boom and impact of digital media.