Competition
Genesis Burson-Marsteller announces expansion in its public relations practicesedit
Genesis Burson-Marsteller, a public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies, has announced an expansion in its public relations practices.
To recognise the growth in the technology sector, the telecom and technology practice has been bifurcated into ‘consumer technology’ and ‘enterprise technology.’ Growing the canvas, the sports and entertainment sector get focus by renaming the brand and consumer practice to ‘brands, sports and entertainment.’ The other practices continue as ‘corporate and financial’ and ‘health and wellness’.
The consultancy also announced the appointment of new India Practice Chairs (IPC) — Piyal Banerjee for consumer technology, Shivaram Lakshminarayan for enterprise technology and Dolly Tayal for brands, sports and ...