Competition
Publicis.Sapient Launches New Enterprise Business Transformation Offeringedit
Publicis Groupe and Publicis Sapient have unveiled a new set of integrated offerings from SapientRazorfish designed to help clients transform their business in the connected world. As changing consumer expectations and disruptive competitors have given rise to a digital first transformation imperative, companies increasingly need a hybrid partner that combines the strengths of consultancies and agencies in all areas from management consulting and innovation incubators to dynamic creativity, technology and implementation services.
The integration of SapientRazorfish now culimates with the launch of a brand new identity and six offerings, which clients from all across the industries will benefit from. These include Digital Business Strategy and Innovation; Customer Experience; Data & Artificial Intelligence; Marketing Modernization; IT Modernization; and ...
The PRactice
They are basics for a reasonedit
After over 20 years in advertising, mostly based in Australia, I made the transition to Strategic Public Relations two years ago, on returning to India. My mandate is Strategic Communications Planning with a creative focus. The transition has been exciting and not without its challenges. But that’s change for you. What took me by surprise though, is that the Basics don’t change. They are Basics for a reason. It is important to remind oneself of them now and then – transitioning or not. Here are some that I try to live by and like all good mantras, it’s not always easy.
Culture comes first.In an organisation that has a strong focus on culture, things somehow ...