Competition
Publicis Worldwide brings Paris-based creative agency Marcel to Indiaedit
Publicis Worldwide is launching its Parisbased creative agency Marcel in India. It’s headquartered in Mumbai.
The French network is also changing its business structure here by merging its agency brands Publicis Ambience and Publicis Capital to create Publicis Worldwide India.
Publicis has appointed Srija Chatterjee as managing director and Sudeep Gohil as chief strategy officer to run all the Publicis Worldwide operations in the country, including Marcel and Publicis Worldwide India. They will report to Saurabh Varma, CEO at Publicis Communications India.
“Marcel is a precious brand that we only share with like-minded people. I know that together we will create amazing work. It is what drives us at Marcel,” said Charles Georges-Picot, global CEO ...
Hill+Knowlton Strategies wins PR biz for kids’ entertainment channel Pogoedit
Following a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancy, has been awarded the public relations business for Pogo, Turner International’s leading children’s channel in India.
The appointment will see Hill+Knowlton Strategies roll out integrated communications solutions for Turner Broadcasting’s kids’ entertainment channel to drive greater engagement with families and children across India.
Confirming the appointment, Siddharth Jain, Managing Director, South Asia, Turner International India said, “Turner International India is delighted to bring on Hill+Knowlton Strategies as our strategic PR partner for Pogo. Their strong portfolio of brands, experience in entertainment, and thorough understanding of our market requirements gave us the confidence to award them this mandate. H+K presented a PR strategy that showed depth ...
Vicks’ new ‘Touch of Care’ ad campaign is going viral for all the right reasonsedit
Vicks has launched a heartwarming new campaign ‘Touch of Care’. It reasserts the importance of care while challenging and seeking to redefine what family is in contemporary society. The campaign leads with the idea that ‘Family is where Care is’ portraying the real life story of an orphan and her newfound ‘mother’.
Created by Publicis Singapore, the story is told in the first person by the orphaned girl Gayatri herself. The film beautifully captures how Gauri cared for Gayatri as her own, against all odds, with deep compassion and love. The story reflects the challenges that Gauri faces from the rest of society, as a transgender woman.
The campaign will commence on 30th March with the launch ...
The PRactice
Navigating Success for Startups in Twenty First Century Market Realitiesedit
The environment that a startup today operates in is dynamic and intertwined with various dimensions – social, economic and political – resulting in a complex web of realities. Understanding the environment leads us to appreciate market realities. Appreciation of market realities leads us to arrive at insights to navigate through it better. In the social environment, startups need to understand stakeholder behavior, demographic and psychographic. Similarly in the economic environment, macroeconomic and microeconomic factors and market externalities need to be appreciated. Finally, in the political environment, sectoral policy, startup business support and government schemes need to be understood and leveraged for success of the organization.
A startup that does not understand its ecosystem players and their impact ...