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Global public relations firm Edelman has appointed Ranjit Jathanna as chief strategy officer for what it dubs “client programming” in a newly created role.

Jathanna, who previously held the CSO role at creative agency MullenLowe Singapore, will be tasked with handling business relationships, setting the strategy and managing the Edelman client team, across Asia-Pacific, Middle East and Africa.

He will report to Rupen Desai, Edelman’s regional executive vice chairman.

Prior to joining Edelman, Jathanna worked at MullenLowe in Singapore for two years, overseeing global strategy on Unilever’s brand Lifebuoy.

 During his 18-year career, he has worked across Lowe’s offices in China and India, and also had a two-year stint at DDB in the Middle East. 

“Strategies now need to be ...