Competition
NetApp Hires Text100 To Lead Asia-Pacific Brand Transformationedit
SINGAPORE — NetApp has hired Text100 to lead its Asia-Pacific PR duties, as the data storage company looks to step up its brand transformation effort across the region.
Text100 has been appointed as Asia-Pacific lead agency out of Singapore, while also adding local market remits in Australia/New Zealand and Malaysia. The new business, worth an estimated $500k per year, extends to Text100’s seven-year relationship with NetApp in India and displaces Asia-Pacific incumbent Weber Shandwick.
Separately, it is understood that NetApp has retained incumbent firm H+K Strategies after reviewing its PR mandate across EMEA.
In Asia-Pacific, Text100 will report to NetApp regional CMO Charles Manuel, in a bid to strengthen awareness and advocacy of NetApp’s new brand narrative across 13 ...