Reputation Today

Amith Prabhu

Earlier this month, ICCO – the International Communications Consulting Organisation at its annual global summit in Helsinki brought out the Helsinki declaration which can be read here.

A few days later Richard Edelman called for the creation of the PR Compact.

According to him it comprises four simple but powerful principles that everyone in the profession must uphold:

Insist on accuracy: Check the facts. Don’t just accept what a client tells you as the truth. Get third-party validation and cite sources. Correct errors quickly. Demand transparency: Press clients to disclose their financial interests in advocacy programs and to reveal their role in coalitions. Advocate for laws that require more transparency in ...

The Homes Report

MIAMI—The vast majority (92%) of independent public relations firms responding to a survey from law firm Davis & Gilbert and The Holmes Report have been approached about selling—up from 75% in the same survey last year—and 56% believe it is likely or very likely that they will sell their firms within the next three years (up from 50%).

But relatively few are looking to be absorbed by a giant holding company, according to the research, presented by Davis & Gilbert partner Brad Schwartzberg at the Independent PR Firm Forum in Miami. Most firms expressed a preference for being acquired by another independent PR firm, followed by a consulting firm and a private equity firm.

That jibes ...