| Category | Stories |
|---|---|
| Company News | 46 |
| Competition and Industry News | 57 |
Company News
Urban Ladder sees 24% surge in average order value after opening retail storesedit
Home Decor: Your guide to infusing wood into your home interiorsedit
Pradeep James, Director, Design and VM, Urban Ladder, lists 5 easy ways to get wooden furniture into your home decor.
Publication – Architectural Digest (Online)
Date – May 30, 2018
Shopping Guideedit
Urban Ladder strengthens offline presence, opens store in Gurugramedit
Indian home décor brand Urban Ladder has strengthened its offline presence with the addition of its new store in the national capital region of Gurugram.
Publication – Fashion Network (Online)
Date – May 30, 2018
Urban Ladder’s new store at NCRedit
Indian home décor brand Urban Ladder has strengthened its offline presence with the addition of its new store in the national capital region of Gurugram.
Publication – Hari Bhoomi (Print)
Date – May 30, 2018
Urban Ladder opens its first store in Gurugramedit
Urban Ladder, furniture and home decor brand, has opened doors to its first store in Gurugram. The store, located in the popular Mega Mall of Gurugram, replicates Urban Ladder’s award-winning store design, spread across 4,000 sq.ft. of retail space.
Publication – India Retailing (Online)
Date – May 29, 2018
Make Paper Flowersedit
Walk into the Urban Ladder store on the 2nd of June for an engrossing workshop on making paper flowers. Picture a riot of colors. The crisp snip, snip! of scissor through the paper.
Publication – Events High (online)
Date – May 28, 2018
Are you being manipulated?edit
According to Urban Ladder’s Rajiv Srivatsa, a good leader should help build a meritocratic organisation.
Publication – The Economic Times (Print)
Date – May 28, 2018
Nature at it’s bestedit
The cylindrical lamp beautifully blends together natural materials like mango wood, iron and cane and will lend a rustic charm to your table – Urban Ladder Lander Table Lamp
Publication – The Address (Print)
Date – May 26, 2018
Offers – Urban Ladderedit
Urban Ladder has special offers on sofa cum bed range.
Publication – Aami (Print)
Date – May 26, 2018
Big Shopping daysedit
“We’re beginning to see the urban customer evolve… there are some who are not focussed on discounts” – Ashish Goel, Founder & CEO, Urban Ladder.
Publication – Forbes India (Print)
Date – May 26, 2018
Funding Galoreedit
Urban Ladder launched its first store in Gurugram across 4000 sq ft of retail space.
Publication – Inc42 (Online)
Date – May 26, 2018
Urban Ladder Launches Its First Store In Gurugramedit
This Is The Fifth Installment Of The Furniture Brand’s Offline Offering, With Its Earlier Stores Located In Its Hometown Of Bengaluru. Additionally, The Brand Has Also Timed Its Bi-Annual ‘Full House Sale’ With The Launch Of Its First Store In NCR.
Publication – Franchise India (Online)
Date – May 26, 2018
Flipkart to break out of smartphone shelledit
It is also planning to work closely with e-commerce firms including travel and ticketing websites, food discovery and ordering portals such as Zomato, service providers like UrbanClap, and furniture portal Urban Ladder.
Publication: Business Standard (Print)
Date: May 25, 2018
Demand for space-saving furniture seen picking upedit
Find out why Flipkart is building a team in Malaysiaedit
Urban Ladder and Pepperfry, founded in 2012, are the most well-known online furniture retailers. It now has an offline presence and are scaling up their brick-and-mortar network significantly.Urban Ladder delivers to 77 cities and has five brick-and-mortar stores.
Publication – YourStory (Online)
Date – May 23, 2018
After Flipkart’s big moment, startups dream bigedit
But the over-arching benefit for the industry can’t be stated enough. If you’ve been a partner with the start-up of the moment, then the excitement rings closer home as it does for Rajiv Srivatsa, Co-Founder and CPTO, Urban Ladder.
Publication: The Economic Times
Date: May 21, 2018
Urban Ladder aims to hit profits next fiscal, plans IPO by 2020edit
Home furnishing company Urban Ladder expects to hit profits by next financial year as it expands network of physical stores in Delhi-NCR and Bengaluru, and further strengthens its product portfolio.
Publication: The Economic Times
Date: May 21, 2018
After Flipkart’s big moment, start-ups dream bigedit
The over-arching benefit for the industry can’t be stated enough. If you’ve been a partner with the start-up of the moment, then the excitement rings closer home as it does for Rajiv Srivatsa, Co-Founder and CPTO, Urban Ladder. Says Srivatsa: “Flipkart has been a shining beacon for the ecosystem and an inspiration for many start-ups in India.”
Publication – Bangalore Mirror (Online) (Print)
Date – May 21, 2018
Urban Ladder aims to hit profits next fiscal, plans IPO by 2020edit
Home furnishing company Urban Ladder expects to hit profits by next financial year as it expands network of physical stores in Delhi-NCR and Bengaluru, and further strengthens its product portfolio.
Publication – Business Standard (Print)
Date – May 21, 2018
Urban Ladder expects to hit profits by next fiscal year, plans IPO by 2020edit
Home furnishing company Urban Ladder expects to hit profits by next financial year as it expands network of physical stores in Delhi-NCR and Bengaluru, and further strengthens its product portfolio. CEO Ashish Goel says Urban Ladder intends to release the half-yearly financial details from the October quarter as the company is looking at becoming a public company.
Publication – Live Mint (online)
Date – May 20, 2018
Decor for every houseedit
‘Make a small home interesting by incorporating elements from your life, books, memorabilia, art, stamp collection, etc. This not only helps you reminisce, but also adds a personal touch to your home,’says Ritika Dhingra, design manager, Urban Ladder.
Publication – Times Property (Print)
Date – May 19, 2018
Online to offlineedit
15 online retailers who will open 2,300 physical stores by 2019 where pure play e-commerce firms go physical to woo consumers.
Publication – Retail Images (Magazine)
Date – May 19, 2018
Save more than Rs.5000 on Premium Furniture Brands This Summeredit
If your taste is different from the common or if you have an eye for the best, trendy, ultra stylish and sophisticated, then Urban Ladder is the answer. You will find the best of the best here. They will be something from which you simply wouldn’t be able to turn away your eyes from. The dining sets are further categorized into 6 seaters, 4 seaters, 8 seaters, 2 & 3 seater, and folding dining sets.
Publication – New Kerala.com (Online)
Date – May 19, 2018
Energy hacks for your homeedit
Keeping your house well-lit and at a comfortable temperature is always a struggle. Constantly using lights and air conditioning is a major reason for the high electricity bills you receive every month. However, fret not, a few alterations can help you deal with this – Ritika Dhingra, design manager, Urban Ladder.
Publication – Times Property (Print)
Date – May 19, 2018
Cricket Club of India in Mumbai has newly refurbished roomsedit
The historic Cricket Club of India in Mumbai has newly refurbished rooms. Mumbai-based Studio Hinge makes a mark with new designs for the CCI’s chambers wing where the ‘Gordon’ chairs in teak finish are from Urban Ladder.
Publication – Architectural Digest (Online)
Date – May 17, 2018
Urban Ladder and Pepperfry fighting for a sliceedit
A comparison of the line items in the RoC filings of the top two online furniture ecommerce in India — Pepperfry and Urban Ladder — clearly elucidates the fact.
Publication – Inc42 (Online)
Date – May 12, 2018
Greeting card Classedit
Remember the thrill of making a card for your mom or dad? Take your kids for a workshop that teaches the art of making greeting cards.
Where: Urban Ladder Furniture Store
When: May 13, 11 am to 1pm
Publication – New Indian Express (Print)
Date – May 12, 2018
Walmart- Flipkart deal may breed new gen of entrepreneursedit
The Walmart-Flipkart deal is unlikely to make Amazon back down in Indiaedit
As if India’s e-commerce space had not seen enough drama already, a new entrant has arrived with the promise to take it to the next level.
Publication: Quartz (Online)
Date: May 10, 2018
Shopping spree done, Big Three set to dominate India’s e-comm spaceedit
The coming years are likely to see the three global retail giants Amazon, Walmart (Flipkart) and Alibaba (Paytm) dominating the industry. Specialised players like Pepperfry and UrbanLadder in the furniture vertical will have a longer runway to spruce up their game, as Amazon, Walmart and Alibaba will have a lot more on their plate to consolidate before they look at acquiring these niche players.
Publication – The Hindu Business Line (Print)
Date – May 10, 2018
Swiggy to offer employees $4 Mn worth ESOPs Buy back optionedit
The board has approved its first employee stock repurchase programme. The share buyback or ESOPs, which will be implemented in June, is estimated at over $4 Mn. Further, early this year, furniture player Urban Ladder joined the ESOP bandwagon and offered ESOPs in order to attract senior-level talent, as per the MCA documents filed by the company.
Publication – Inc42 (Online)
Date – May 10, 2018
Let’s Create Greeting Cards – With Urban Ladderedit
Bring your kids to the Urban Ladder store on the 13th of May, for a fun workshop on making greeting cards. At the workshop, expert facilitators from Bloom&Grow will guide your kids through the basic tools of card making – paper cutting, inking, stamping, layering, etc. They will encourage your kids to infuse thought and meaning into the cards, to make them a delight to give and receive.
Publication – Events High (Online)
Date – May 09, 2018
Home interior and furnishing startups are building your home with techedit
Home design startups like Livspace and Furdo have brought the entire lifecycle of home design, right from the initial consultations with the designer to the post-completion maintenance and alterations under one single platform. Even comparatively focused platforms like Urban Ladder are now offering design services through things like the Urban Ladder Design Network. It is certainly working.
Publication – Digit Geek (Online)
Date – May 09, 2018
AdDiscoveredit
IT’S NOT JUST CRICKETedit
The Gordon chairs in teak finish are from Urban Ladder wile the Monte sofa-cum-bed is from Red Blue & Yellow
Publication: Architectural Digest (Print)
Date: May 8, 2018
THE MOOD: ASHIESH SHAHedit
The limited-edition coaster set was designed as part of Shah’s Wabi Sabi collection for Urban Ladder.
Publication: Architectural Digest (Print)
Date: May 1, 2018
Trifecta to raise Rs750 cr venture debt fundedit
The venture debt provider expects its second fund to hit its first close of Rs250 crore by the end of December
Publication: Mint (Print)
Date: May 8, 2018
Havoc on mobile: Indian internet companies grappling with fake app installationsedit
“The challenge is in our category is that if we use the push approach, it doesn’t work because then the uninstalls become really, really high. We have moved away from that approach,” said Sneha Roy, head of marketing at online furniture retailer UrbanLadder that mainly works with Facebook and Google to get past users to install its app again.
Publication – The Economic Times CISO (Online)
Date – May 6, 2018
Mumbai Duty Free launches summer shopping festivaledit
The retailer is offering travellers at Mumbai Chhatrapati Shivaji International Airport various promotions from May to June. Travellers can also collect a ‘Mumbai Duty-Free Is Now Free’ envelope containing discount vouchers, redeemable coupons and complimentary experiences from partner brands. MDF’s partner brands include Make My Trip, Vodafone, Myntra, Urban Ladder and Mumbai’s luxury mall, Palladium.
Publication – DFNI (Online)
Date – May 6, 2018
Havoc on Mobileedit
“The challenge is in our category is that if we use the push approach, it doesn’t work because then the uninstalls become really, really high. We have moved away from that approach,” said Sneha Roy, head of marketing at online furniture retailer UrbanLadder
Publication: The Economic Times (Print)
The Economic Times (Online)
Date: May 4, 2018
4 defining design trends from Salone del Mobile 2018edit
Pradeep James, Director—Design and VM—at Urban Ladder takes us through the 4 defining trends he identified at Salone del Mobile 2018. Salone Del Mobile is the biggest furniture exhibition in the world, debuting trends and designs which will make a global impact for the coming year.
Publication – Architectural Digest (Online)
Date – May 3, 2018
Peculiar Choicesedit
Light Upedit
Keep Rockinedit
A rocking chair can fit in anywhere in front of the TV, out in the verandah for those who want to take in some fresh air, and even in your nursery.
Publication: Good Homes (Print)
Date: May 1, 2018
Competition and Industry News
Indian E-Commerce retail market shareedit
Pepperfry – 1.8% out of entire Home and furnishing which is 8%.
Publication – Business Today (Magazine)
Date – May 31, 2018
Augmented reality apps and the interior design industryedit
Augmented reality apps and the use of virtual reality has the potential to redefine the interior design industry.
Publication – First Post (Online)
Date – May 31, 2018
IKEA India Collaborates With Zuper for Managing On-field Assembly Co-workersedit
Zuper, India’s leading field service management platform became a partner of choice for IKEA India to empower on-field assembly coworkers and offer a delightful end-to-end experience to customers from purchase to installation and assembly.
Publication – India Herald (Online)
Date – May 31, 2018
Ikea brings equality in work cultureedit
The company has conducted a study interviewing large number of HR heads, business leaders, retail executives and staff across the country to understand what’s on the mind of young employees in retail industry in India.
Publication – Financial Chronicle (Online)
Date – May 31, 2018
IKEA to open in Hyderabadedit
Cayenne Turbo services marketplace has tied up as the furniture assembly service partner for Ikea’s soon-to-be-openend store in Hyderabad.
Publication – DNA Money (Print)
Date – May 30, 2018
HomeLane plans to invest $5 million to expand store footprintedit
HomeLane plans to invest $5 million to expand its experience centre network across the country. Other furniture retailers, including Pepperfry and Urban Ladder, have also been focusing on increasing their offline presence.
Publication – Live Mint (Online)
Date – May 30, 2018
IKEA is tying up with UrbanClap to help Indians assemble its DIY furnitureedit
Months ahead of opening its first India store, the world’s largest furniture retailer, IKEA, is trying to find a way around a tricky issue: getting Indians to assemble its signature do-it-yourself furniture.
Publication – Scroll.in (Online)
Date – May 30, 2018
Will Pepperfry become another Amazon?edit
Pepperfry rethinks its user experience, increases its range of low-priced goods. It also positions itself as a home and décor solutions provider as it looks for buyer loyalty.
Publication – Rediff (Online)
Date – May 30, 2018
IKEA’s got a plan to help Indians assemble its DIY furnitureedit
Months ahead of opening its first India store, the world’s largest furniture retailer, IKEA, is trying to find a way around a tricky issue: getting Indians to assemble its signature do-it-yourself (DIY) furniture.
Publication – Quartz India (Online)
Date – May 29, 2018
Trekking helps build a strong teamedit
Taking inspiration from the founders’ passion for hikes in the Himalayas, climbing has become a company activity at online furniture marketplace Pepperfry – Ambareesh Murty, CEO and co-founder of Pepperfry.
Publication – Mint (Online)
Date – May 29, 2018
Cityfurnish offers furniture, consumer durables on rentedit
Gurgaon-based Cityfurnish offers furniture, consumer durables, fitness equipment and kitchen essentials on a monthly, quarterly and annual subscription basis.
Publication – The Economic Times (Online)
Date – May 28, 2018
That imperfect perfectionedit
Wrinkled linens, chipped cups, walls with imperfect toning – wabi-sabi is the hot decor trend for 2018. Ikea’s new Industriell collection – in collaboration with Dutch designer Piet Hein Eek – incorporates the idea of “intentional mistakes”.
Publication – Sunday Times – Times Life (Print)
Date – May 27, 2018
Why renting stuff can be more beneficial for youedit
Pepperfry, an online furniture seller, has entered furniture rentals as this was seen as an additional growth area for its business, says EY India’s Pahwa.
Publication – The Economic Times (Online)
Date – May 27, 2018
Seeking modular kitchensedit
A recent analysis conducted by Livspace, the home interiors and renovation platform, showed that India witnessed a 350 percent jump in demand for modular kitchens in the past six months alone.
Publication – The Hindu (Online)
Date – May 26, 2018
Summer decor ideas that are light on your pocketedit
This World Interiors Day, Arshi Mukri, Design Expert at Pepperfry and Sudeep Kolte, VP-Sales and Marketing, Gyproc India, share some summer-ready ideas to revamp your abode that are fun and come at minimal costs.
Publication – Business Standard (Online)
Date – May 26, 2018
UrbanClap becomes the furniture assembly partner for Ikea in Hyderabadedit
Home services platform UrbanClap has become the furniture assembly partner in Hyderabad for the Swedish home furnishing brand IKEA, which is preparing to open India’s first store spread over 4,00,000 square feet this summer.
Publication: The Economic Times (Online)
Date: May 24, 2018
IKEA navigation tower installed at Hyderabad storeedit
Swedish furniture retail major IKEA said it installed at its upcoming store in the city, the company’s first one in the country. The store will open for business later this year.
Publication – Telangana Today (Online)
Date – May 24, 2018
Urban Clap is now Assembly Partner for IKEAedit
Home services platform Urban-Clap has become the furniture assembly partner in Hyderabad for the Swedish home furnishing brand IKEA, which is preparing to open India’s first store spread over 4,00,000 square feet this summer.
Publication – The Economic Times (Print)
Date – May 24, 2018
Sharing a Gucciedit
New age economy will redefine brands with a course of action for existing brands, say experts, may be to consider product-renting as a value-added service to their existing portfolio, like in case of brands like PepperFry, which have options for both buying or rentals (of furniture).
Publication – DNA Money (Print)
Date – May 23, 2018
Making Memoriesedit
Flipkart bullish on online furniture salesedit
Flipkart expects its furniture division to be the next big driver of growth and sees it growing four-five times this year, a top executive of the e-commerce giant said.
Publication: The Economic Times
Date: May 22, 2018
Flipkart introduces certified furnitureedit
Flipkart may face stiff competition from the likes of Amazon and Pepperfry. Flipkart said it has introduced FurniSure, a certification that assures customers quality and durability of furniture available on the e-tailer’s website.
Publication – The Hindu (Print)
Date – May 21, 2018
PepperFry increases range of low-priced goodsedit
Leading online furniture brand PepperFry increases its range of low-priced goods as it looks for consumer loyalty. The low-ticket items are also applied for fetching new customers to its digital and offline platforms.
Publication – Realty Plus Mag (Online)
Date – May 19, 2018
Peperfry launches studio in Goaedit
Pepperfry, furniture and home products market place, on Thursday announced the launch of its 29th Studio in Goa. Pepperfry launched the franchise studio in partnership with Kunal Retails headed by Sonu Chatwal.
Publication – WebIndia123 (Online)
Date – May 18, 2018
Avendus Capital to launch ₹500-cr fundedit
Avendus, which is backed by private equity firm KKR, acquired technology-focussed PE firm Zodius Capital Advisors, an investor in start-ups, such as online furniture retailer Pepperfry and grocery site BigBasket.
Publication – The Hindu Business Line (Online)
Date – May 18, 2018
After Karnataka election results, start-ups brace for disruptionsedit
According to the start-up founders and executives Mint spoke to, delays in forming the government might create an unstable political environment, which is not favourable for start-ups in Bengaluru. Srikanth Iyer, chief executive of online furniture and design firm HomeLane, said he prefers a stable government for the next five years without having to deal with a hung assembly.
Publication – Live Mint (Online)
Date – May 17, 2018
Reliable Seatedit
Godrej Interior, recently introduced Motion Chair, the latest product for wellness. The range is based on the concept of changing the natural postural to enable active sitting and dynamic body movements.
Publication – Society Interiors (Magazine)
Date – May 16, 2018
Ikea launches a new credit cardedit
The furniture and housewares store is launching a new Ikea Visa card that offers store rewards and perks. Designed to help make Ikea shopping more affordable. The card offers 5% back on every Ikea purchase.
Publication – CNN Money (Online)
Date – May 16, 2018
Pepperfry rethinks the user experienceedit
The online furniture brand increases its range of low-priced goods, positions itself as a home and decor solutions provider as it looks for buyer loyalty. Inside a Pepperfry studio in Santa Cruz, a Western suburb of Mumbai, the company lets consumers get a feel of the products and collections that they sell online.
Publication – Business Standard (Print)
Date – May 16, 2018
Pepperfry’s Mother’s Day campaign shows quirky side of mom-kid relationshipedit
Pepperfry, the furniture and home products marketplace, has launched a digital campaign to celebrate Mother’s Day, in collaboration with Girliyapa, the women-centric channel by TVF productions.
Publication – Buzzin Content (Online)
Date – May 15, 2018
I hate the word ‘hate’edit
I love the freedom and the people at IKEA. I hate the word ‘hate’, says Mia Lundstrom, Creative Director — Life at Home, IKEA.
Publication – Financial Express – Brand Wagon (Print)
Date – May 15, 2018
Add cool vibe to your house in summeredit
From decor options to the fabrics to colour code, tweaking your decor can help you keep your home feel cool in summer, say experts. Anuj Srivastava, co-founder and CEO of Livspace, and Adarsh Menon, Vice President and Head of Private Labels at Flipkart, share some tips to keep your home fresh and cool.
Publication – Business Standard (Online)
Date – May 15, 2018
Flipkart deal setback to Indian Entrepreneurshipedit
India’s first and most-celebrated unicorn Flipkart finally found its white knight in Walmart, which is spending a mammoth $16 billion. The Flipkart-Walmart deal further attracts global investors to roam the merger fields for potential assets.
Publication – The New Indian Express (Online)
Date – May 14, 2018
Flipkart’s Big Shopping Days sale: Huge discounts, 100% cashback for 4 daysedit
Customers will get an extra 6 per cent off on gold purchases Home and Furniture Several home and furniture products such as sofa, cookware range and more will be priced at half the price.
Publication – Business Standard (Online)
Date – May 13, 2018
The Concept Kitchen By Ikea Is Worth The 10 Year Waitedit
While we are just imagining and visualizing what the future of food might be like, IKEA went ahead and actually built it.
Publication – Hungry Forever (Online)
Date – May 13, 2018
IKEA Iwitness team praises Special Olympics Bharat’s efforts in Haryana and Delhiedit
The success of the Special Olympics Young Athletes Program supported by the IKEA Foundation has grown from strength to strength in recent times, and to witness the work that goes into the Program, 9 members from the Ikea Foundation, Taiwan visited India between 29 April to 4 May 2018.
Publication – Education Post (Online)
Date – May 12, 2018
Pepperfry collaborates with TVF Girliyapa to celebrate the Spirit of Motherhoodedit
Pepperfry, India’s No.1 Furniture and Home products marketplace has launched a digital campaign to celebrate Mother’s Day, in collaboration with Girliyapa the women-centric channel by TVF productions.
Publication – Adgully (Online)
Date – May 12, 2018
IKEA’s First India Store May Open In Hyderabad Next Monthedit
Leading Swedish home furnishings retailer IKEA is likely to open its first India store here next month. The store, spread over 13 acres with a built up space of 4,00,000 square feet, will feature over 7,000 IKEA products.
Publication – Andhra Everyday (Online)
Date – May 12, 2018
IKEA installs wordmark for Hyderabad storeedit
John Achillea, Managing Director, IKEA Telangana, on Thursday announced the installation of the company’s wordmark for its upcoming store here.
Publication: The Hindu Business Line (Online)
Date: May 11, 2018
IKEA’s first India store may open in Hyderabad next monthedit
Hyderabad, May 10 (IANS) Leading Swedish home furnishings retailer IKEA is likely to open its first India store here next month.
Publication: The Quint (Online)
Date: May 10, 2018
Home and Interior: For timeless eleganceedit
Marble is one of the most unique and elegant decor elements. Rashmi Gopal Rao gets the experts talking on marble-inspired home decor
Publication: Deccan Herald (Online)
Date: May 11, 2018
Talent Acquisition strategy for 2018edit
IKEA has a unique hiring process where IKEA believe in value-based hiring and gives priority to individual’s values more than their experience and degrees.
Publication: Businessworld BW People (Online)
Date: May 8, 2018
How augmented reality is changing digital marketingedit
While AR enhances real life, VR immerses you into a whole new world.
The Ikea “Place” app, where Ikea’s consumers were able to preview furniture in their own house through the app
Publication: The Asian Age (Online)
Date: May 10, 2018
IKEA announces contest ahead of first India storeedit
IKEA, the Swedish home furnishing company, on Wednesday announced a contest in which the winners will experience behind-the-scenes of its first TV commercial to be shot in Bangkok. IKEA is ready to launch its first store in India in Hyderabad soon, to be followed by Mumbai in 2019.
Publication – Business Standard (Online)
Date – May 10, 2018
Greenply’s AP plant to bridge supply gap in South Indiaedit
Greenply Industries’ new 800 crore medium-density fibreboard plant in Andhra Pradesh will help the company bridge supply gap in southern part of India and give them certain competitive advantage, said Shobhan Mittal, CEO and JMD of the firm. The company is in talks with Swedish furniture giant IKEA for supplying it raw material when the latter starts selling furniture in India.
Publication – The New Indian Express (Print)
Date – May 10, 2018
Pepperfry : Beautiful office in Mumbaiedit
Pepperfry, India’s No.1 Furniture and home products marketplace, anchors their new office in Mumbai’s burgeoning corporate hub, Vikhroli. Driven by Pepperfry’s pursuit to nurture an inclusive and vibrant work environment, designer Saloni Khosla brings to life a quirky space to beat the blues.
Publication – Times jobs (Online)
Date – May 09, 2018
Pepperfry expects losses to come down by 40-50% in fiscal 2018edit
Pepperfry expects to more than double its offline presence this year and expand house brands into new categories as the online furniture retailer looks to increase sales by 30% or more. Pepperfry also expects to have cut losses by 40-50% in 2017-18.
Publication – Mint (Print)
Date – May 09, 2018
Pepperfry shows what it takes to sell an idea; Deaf social entrepreneur creates a big bangedit
When Ashish Shah and Ambareesh Murthy went for their first investment pitch at Norwest Venture Partners in mid-2011, all they had was a plan. The idea of an online furniture marketplace was unheard of at the time. Ashish and Ambareesh did not even have a website or proof of concept for their idea, which was to become Pepperfry, now India’s market leader in the online furniture segment.
Publication – Yourstory (Online)
Date – May 7, 2018
Erasing boundaries for a unique customer experienceedit
Ikea has created a manufacturing setup and product design approach that lets customers create their furniture themselves. While being provided with the basic components required to build what they want, customers have the responsibility and the power to assemble their furniture as per their preferences.
Publication – Forbes India (Online)
Date – May 5, 2018
Ikea says ‘hej, Hyderabad’: Concept call homeedit
The experience center for home needs is meant to showcase what the brand will offer in their yet-to-open flagship store. Built in 786 square feet area, the experience zone is designed keeping in mind an Indian concept of living. On show are compact living ideas with intelligent utility of spaces.
Publication – The Hindu (Online)
Date – May 5, 2018
Pepperfry to focus on decor and utility category in 2018 to build next leg of growthedit
After having established a market leadership in the organised online furniture market in the country, Pepperfry is looking to expand its home decor and utility category and has set aside 1/3rd of the year’s expenses to build the category.
Publication – The Economic Times Retail (Online)
Date – May 5, 2018
Happy shopping as Pepperfry expands to décor and utility segmentsedit
Pepperfry.com, the furniture and home products marketplace, has launched a new marketing campaign extending its brand promise of “Happy Furniture to You” for the first time to décor and utility segments.
Publication: Best Media Info (Online)
Date: May 3, 2018
Gauging economic hire people with special needsedit
48% of Ikea India’s employees are women across all levels and functions, right up to the top leadership. Ikea is a true champion of diversity. A 50%-50% diversity ratio is in-built into the structure of the company, across all levels and functions. Diversity and inclusion are embedded into the DNA of the company.
Publication – BW People (Print)
Date – May 3, 2018
Textiles home decor market to cross $185,000 mn by 2027edit
The global market for home décor textiles is expected to record an impressive growth between 2018 and 2027. Growing consumer confidence, capacity expansions, social responsibility and sustainability trends, and a booming e-commerce sector will take revenues from worldwide sales of these textiles to over $ 185,000 million by 2027, according to a new report.
Publication – Fibre2fashion (Online)
Date – May 3, 2018
Wild flowersedit
Classic grey walls, we love you. But we are in the mood for something bold. These over-sized botanical wallpapers do the trick. Watch them bring your home to life. Display of multi-color roll of pepperfry at Rs 2999 per roll.
Publication – Better Homes and Gardens (Print)
Date – May 3, 2018
Food can be the first contact point between Ikea and Indian customersedit
kea, the Swedish home furnishing company which has been sourcing from India for more than 30 years, will be opening its first store in Hyderabad in July.
Publication: Hindustan Times (Print)
Date: May 2, 2018
Flipkart-Walmart deal: What it means for the etailer and the whole industryedit
In the early years of Flipkart, co-founder Sachin Bansal liked to take on his colleagues in rather intense rounds of console and computer games. No one handed the game to the boss. Bansal fought hard — he wanted to be a pro gamer himself — and those who beat him were treated to lunch.
Publication: The Economic Times (Online)
Date: May 1, 2018