Competition and Industry News
Pepperfry’s Mother’s Day campaign shows quirky side of mom-kid relationshipedit
Pepperfry, the furniture and home products marketplace, has launched a digital campaign to celebrate Mother’s Day, in collaboration with Girliyapa, the women-centric channel by TVF productions.
Publication – Buzzin Content (Online)
Date – May 15, 2018
I hate the word ‘hate’edit
I love the freedom and the people at IKEA. I hate the word ‘hate’, says Mia Lundstrom, Creative Director — Life at Home, IKEA.
Publication – Financial Express – Brand Wagon (Print)
Date – May 15, 2018
Add cool vibe to your house in summeredit
From decor options to the fabrics to colour code, tweaking your decor can help you keep your home feel cool in summer, say experts. Anuj Srivastava, co-founder and CEO of Livspace, and Adarsh Menon, Vice President and Head of Private Labels at Flipkart, share some tips to keep your home fresh and cool.
Publication – Business Standard (Online)
Date – May 15, 2018