Competition and Industry News
Erasing boundaries for a unique customer experienceedit
Ikea has created a manufacturing setup and product design approach that lets customers create their furniture themselves. While being provided with the basic components required to build what they want, customers have the responsibility and the power to assemble their furniture as per their preferences.
Publication – Forbes India (Online)
Date – May 5, 2018
Ikea says ‘hej, Hyderabad’: Concept call homeedit
The experience center for home needs is meant to showcase what the brand will offer in their yet-to-open flagship store. Built in 786 square feet area, the experience zone is designed keeping in mind an Indian concept of living. On show are compact living ideas with intelligent utility of spaces.
Publication – The Hindu (Online)
Date – May 5, 2018
Pepperfry to focus on decor and utility category in 2018 to build next leg of growthedit
After having established a market leadership in the organised online furniture market in the country, Pepperfry is looking to expand its home decor and utility category and has set aside 1/3rd of the year’s expenses to build the category.
Publication – The Economic Times Retail (Online)
Date – May 5, 2018