Company News
Havoc on Mobileedit
“The challenge is in our category is that if we use the push approach, it doesn’t work because then the uninstalls become really, really high. We have moved away from that approach,” said Sneha Roy, head of marketing at online furniture retailer UrbanLadder
Publication: The Economic Times (Print)
The Economic Times (Online)
Date: May 4, 2018
Competition and Industry News
Happy shopping as Pepperfry expands to décor and utility segmentsedit
Pepperfry.com, the furniture and home products marketplace, has launched a new marketing campaign extending its brand promise of “Happy Furniture to You” for the first time to décor and utility segments.
Publication: Best Media Info (Online)
Date: May 3, 2018